(TV Tech): Survey Shows Strong Consumer Interest in NextGen TV Converter Boxes
WASHINGTON—A new national study of over-the-air television viewers finds strong interest in an affordable NextGen TV converter box, with 81% of respondents saying they would purchase a converter box to maintain access to their free local broadcast TV stations.
The findings are from a new survey commissioned by Pearl TV that was conducted in January 2026 by Magid among 600 adults ages 25–64 who use an antenna on at least one television in their home and at least two hours per week.
The survey was conducted as the TV station groups backing Pearl TV are ramping up efforts to bring more affordable TV converter boxes to the market. Pearl TV is currently working with several manufacturers to develop a range of low-cost NextGen TV converter boxes, including ADTH, Bitrouter, Skyworth, and Zinwell. Also involved with the converter box project is TV viewing data expert Titan TV, which is consulting on best practices for presentation of program guide data.
>>>Read the full story on TV Tech here.
Posted in ATSC News
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