TVNewsCheck: Broadcasters eye datacasting for early 3.0 revenues
While the new ATSC 3.0, or NextGen TV, broadcast standard gives broadcasters a wide range of capabilities including 4K UHD support and the ability to deliver enhanced, interactive content, using their spectrum to deliver data to devices other than living room TVs is likely to be the first source of tangible 3.0 revenues, broadcasters said in a TVNewsCheck virtual event sponsored by LTN Global last week.
Out of the 45% of U.S. households currently reached by 3.0 signals, about 36% are part of the BitPath consortium created by Sinclair Broadcast Group and Nexstar Media Group to pursue new revenue opportunities in 3.0. And executives from those companies said that datacasting will be their initial focus as they work to expand their broadcast footprint into more markets through 2022.
Read more details at TVNewsCheck here.
Posted in ATSC News
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