TVREV: The Future Of Local Television — And Why It Matters To You

Posted on February 18, 2026 in ATSC News

Broadcast television is in the middle of an extraordinary transformation. Local broadcasters, who are fierce competitors in the market, have been voluntarily cooperating to pool limited spectrum resources to enable the future of television in the United States. A new transmission standard, ATSC 3.0, or NextGen TV, will set the stage for better service for viewers, critical public service and national security benefits, and a secure future for local enterprise journalism.

Unfortunately, a few self-interested naysayers are downplaying the importance of this transition and its benefits for viewers and the public. While unsurprising, it is disappointing to see these parties cloaking their own parochial business concerns in the guise of the public interest – asserting that NextGen TV means leaving broadcasting’s traditional public service model behind.

That narrative misses the bigger picture.

Local television has always had one central purpose: to serve the communities where we live and work. That mission has not changed. What has changed is the world around us.

>>>Read the full story on TVREV here

Posted in ATSC News