ATSC 2018 sponsor Sony Electronics Inc. is a subsidiary of Sony Corporation, which designs, develops, manufactures, and sells electronic equipment, instruments, and devices for consumer, professional, and industrial markets worldwide. Sony Corporation also is involved in the production, acquisition and distribution of motion pictures, direct-to-video content, games, television programs and music. Sony Electronics is a long-time member and supporter of the ATSC, and its employees are involved in a variety of ATSC leadership positions.  Luke Fay, Senior Manager of Technology Standards, led the development of the Physical Layer specifications for ATSC 3.0. He serves as Vice Chairman of the Technology Group and chairs the S32 Specialist Group. Dr. Paul Hearty, Vice President, Technology and Standards, who leads Sony’s efforts in ATSC and other standards bodies, serves on the ATSC Board. “ATSC 3.0 is a transformative development that will allow broadcast television to be application-driven,” says Hearty, “and it will enable it to be part of the larger video ecosystem, including broadcast, OTT and the Internet.”