SPOTLIGHT INDIA: International Update

In 2018, ATSC executed a Memorandum of Understanding with the Telecommunications Standards Development Society, India (TSDSI), India’s telecommunications standards development organization, with a plan to forge a strong relationship of sharing ideas and working together on common goals. October’s TSDSI conference within the India Mobile Congress is the latest example of our collaboration.

TSDSI, one the of seven 3rd Generation Partnership Project partners, has been studying a “broadcast offload” scenario in which content best suited for one-to-many broadcast is moved from a cellular network to a broadcast network, which is explored in detail in TSDSI’s recently published Broadcast Offload White Paper.

This concept was the subject of several presentations during the two-day TSDSI 2nd Tech Deep Dive Conference @ IMC 2019 last month in New Delhi, where ATSC President Madeleine Noland and a number of ATSC member representatives were part of the conversation.

One speaker stated that only a few years ago, it was unthinkable to expect a large number of Indians to have cell phones, but he noted how quickly that changed. Today, an estimated 1.2 billion cell phones are active in India and roughly 25 percent of them are smartphones. People are watching video on the smartphones at a high rate, both on-demand programming as well as linear programming. These numbers are only expected to increase, and so India is exploring ways to optimize the usage of spectrum and maintain great quality of service for consumers.

Among the broadcast offload scenarios, utilization of ATSC 3.0 on the digital terrestrial television spectrum is being explored. ATSC 3.0 is currently the most efficient broadcast physical layer in the world, and many technical aspects of the ATSC 3.0 standard make it well-suited for convergence with 4G/5G, including its Internet Protocol backbone.

ATSC members may be interested in India’s equivalent of the U.S. NAB Show, BES 26th International Conference and Exhibition, Feb. 13-15, 2020 in Pragati Maidan, New Delhi. The theme of the conference is “Disruptive Technologies – Shaping Future Broadcasting.”

As a reminder, the new ATSC Planning Team 6 is focused on encouraging global recognition of ATSC 3.0.  PT-6 is open to ATSC members. Initial work will provide strategic guidance that can inform ATSC’s international activities for 2020-2021. The scope of work includes “strategic communications with international standards development organizations, new work item proposals for technical enhancements to the ATSC 3.0 standard that support global use cases, strategic presence at international tradeshows/conferences, and other action items as determined by the group.”