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Business Advisory Council

The Business Advisory Council is responsible for developing business-based requirements for the advancement of ATSC 3.0. As part of its role, the Council organizes these requirements into logical groups or releases, ensuring a structured approach to development. It also evaluates the current array of ongoing projects to determine whether they can or should be grouped similarly. In addition, the Council articulates the business benefits of ATSC 3.0 in its current form and explores how the standard can be further developed to enhance its value.

BAC Members

  • Chair: Mary Crebassa, LTN
  • David Britto, Mirakulo
  • Vinnie Curren, Public Media Venture Group
  • Rick Ducey, BIA
  • Matt Durgin, LG Electronics
  • Greg Frey, HCLTech
  • Dr. Claire Grant, Phare MCL
  • Jay Jeon, Korea Radio Promotion Association
  • Raymond Miklius, GatesAir
  • Lee Miller, Advanced Television Broadcasting Alliance
  • Derek Powell, Informd
  • Lucy Rutishauser, Sinclair
  • Stephan Sloan, All 6G
  • Shashi Vempati, Freestream Technologies
  • Yao Wang, National Engineering Research Center – DTV

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Platinum Sponsors

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LG Electronics
Samsung
Sinclair Broadcast Group
Sony
Zenith

Gold Sponsors

Harmonic
Nielsen
Vertical Bridge

Silver Sponsors

American Tower
DigiCAP
Eon Media
GatesAir
NAB -- National Association of Broadcasters
Resillion
SCTE * ISBE

Bronze Sponsors

ATEME
Digital Alert Systems
DTV Innovations
EiTV
Enensys
Fincons Group
GravTV
IEEE -- Broadcast Technology Society
Mirakulo
PBS -- Public Broadcasting Service
Rohde & Schwarz
Titan TV
VBox Communications

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About ATSC

ATSC, the Broadcast Standards Association, is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. Serving as an essential force in the broadcasting industry, ATSC guides the seamless integration of broadcast and telecom standards to drive the industry forward. Currently, the ATSC 3.0 Standard is providing the best possible solution for expanding the potential of the broadcast spectrum beyond its traditional application to meet changing needs. From conventional television to innovative digital data services, ATSC has one clear goal: to empower the broadcasting ecosystem like never before.

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