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Implementation Team 6, Personalization and Interactivity Implementation Team


The overarching goal of ATSC 3.0 is to create new value for viewers, consumer electronics manufacturers, and broadcasters. To that end the ATSC 3.0 Personalization and Interactivity Implementation Team (PI-IT) provides a venue for industry discussions of issues related to implementation of the emerging ATSC 3.0 Standard. The 3.0 PI-IT may address business, regulatory and technical requirements for the successful roll-out of ATSC 3.0. The 3.0 PI-IT will not develop Standards or Recommended Practices. However, it may make recommendations to ATSC and other standards development organizations.


Participation in the ATSC 3.0 PI-IT is open to all organizations offering or planning to offer services, products or other efforts relating to or in support of the implementation of personalization and/or interactive services as a part of ATSC 3.0. Participating organizations must agree to abide by policies established by the ATSC Board of Directors.

Fees:  The base annual fee for participation in the ATSC 3.0 PI-IT is $1000 for ATSC Members and $3000 for organizations which are not members of ATSC. Additional fees may be charged for specific activities as determined by the ATSC 3.0 PI-IT.  These fees will be used to partially offset costs incurred by the PI-IT.

Participation Agreement: Participation in 3.0 PI-IT will require organizations to sign a Participation Agreement.

Decision-making: It is expected that most decisions will be made by consensus.  Where necessary we will use a voting process with one vote per participating organization, on a simple majority basis, to achieve group agreements.


Determination of specific ATSC 3.0 PI-IT activities shall be made by the team participants.  Activities may include but are not limited to:

  • Market Studies
  • Prototype Development
  • Simulations
  • Demonstrations
  • Interoperability tests (“plugfests”)
  • Field Trials
  • Recommendations to the ATSC on adjustments to the standard(s)
  • Compliance & certification
  • Branding
  • Marketing and promotion

ATSC PI Implementation Team Participation-Agreement Form

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