Posted on July 30, 2020 in ATSC News
By: Michael Balderston
PORTLAND, Ore.—ATSC 3.0, the next-generation television standard, has planted its flag in Portland, as seven local TV stations have begun broadcasting NextGen TV.
The Portland stations that are broadcasting ATSC 3.0 are the Meredith-owned KPTV (Fox) and KPDX (MyNet), Nextsar’s KOIN (CBS) and KRCW-TV (CW), Sinclair Broadcast Group’s KATU (ABC), Tegna’s KGW (NBC) and KOPB-TV (PBS). With the new technology, these stations will be able to support new developments like immersive audio and video, advanced emergency alerts with rich media, broadcasting to mobile devices and personalized viewing tools.
All participating stations are cooperating to ensure that current programming remains available to all viewers. For antenna viewers, they can rescan their TV sets to ensure full service. Cable and satellite subscribers do not need to take any action.
Posted in ATSC News
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ATSC, the Broadcast Standards Association, is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. Serving as an essential force in the broadcasting industry, ATSC guides the seamless integration of broadcast and telecom standards to drive the industry forward. Currently, the ATSC 3.0 Standard is providing the best possible solution for expanding the potential of the broadcast spectrum beyond its traditional application to meet changing needs. From conventional television to innovative digital data services, ATSC has one clear goal: to empower the broadcasting ecosystem like never before.
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