Posted on January 2, 2024 in
Kerry Oslund is vice president of strategy and business development for The E.W. Scripps Company, where he is responsible for advancing the company’s ATSC 3.0 strategy and other business development efforts. Prior to his post at Scripps, Kerry was vice president of strategy and business development at Tribune, where he helped the company align business strategies with emerging ATSC 3.0 television standards. He also spearheaded major next-generation television advertising initiatives including dynamic ad insertion and real-time TV analytics and helped Tribune launch a successful podcast network. From 2009-2016, Kerry worked for Schurz Communications as senior vice president of publishing and digital, where he oversaw daily operations of TV, radio, print and cable businesses and led M&A strategy. Kerry has held industry leadership roles at Gannett Broadcasting (now TEGNA), Lee Enterprises, Walt Disney Company, KCAL-TV and USA Today. A six-time regional Emmy winner, he is also a director for Pearl TV and a founder of the TV Interface Practices (TIP) Initiative.
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ATSC is a membership organization with both voting and observer categories. Voting members include corporations, nonprofit organizations, and government entities, and they participate actively in the work of ATSC. Observers are individuals or entities not eligible to be a voting member.
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The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.