Much has been said of the current threats to broadcasting. There is pressure on RF spectrum worldwide and the amount of spectrum allocated to broadcast has been reduced in many countries. As well, data networks capable of delivering video and video-related services are deployed widely. However, broadcasting has many strengths, some of which are unique.
The purpose of this paper is to encourage an exploration of broadcasting strengths and of ways in which those strengths can be harnessed to advance the broadcast industry. In particular, this paper presents the case that the broadcast industry, building on its unique strengths, exploiting its new and advanced technologies, and advancing global convergence can counter threats and advance as an industry globally.
From there, the paper describes ATSC 3.0. This is done to provide a starting point for discussions on convergence. One of the newest technologies in the broadcasting space, it has many features that can provide a basis and opportunity for beneficial convergence.
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ATSC, The Broadcast Standards Association, is defining the future of broadcast around the world with the Internet Protocol-based ATSC 3.0 next-generation standard. ATSC is an international, non-profit organization developing voluntary multimedia standards. ATSC member organizations represent the broadcast, professional services and equipment, motion picture, consumer technology, computer, cable, satellite, and semiconductor industries.
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