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8:00 a.m.
REGISTRATION / BREAKFAST
9:00 a.m.
SESSION 1
Opening Remarks
Setting the stage and convening the 2026 Conference.
Day 1 Keynote
ATSC President Madeleine Noland chats with NAB CEO Curtis LeGeyt.
Better TV
How ATSC 3.0 is already improving the television viewing experience.
10:30 a.m.
BREAK (Sponsored by Gates Air)
11:00 a.m.
SESSION 2
Beyond TV, Part 1: Datacast Development
ATSC 3.0 is already in being put to use around the world as a service-delivery platform
Beyond TV, Part 2: BPS Progress
An overview of the Broadcast Positioning System and its current status.
12:30 p.m.
LUNCH
1:30 p.m.
SESSION 3
TV and Beyond: Global Innovation with the ATSC 3.0 Platform
A worldwide roundup of status reports from the expanding ATSC 3.0 ecosystem.
Converter Box Spotlight
An up-to-the-minute look at a key and cost-sensitive component of any transition to ATSC 3.0.
3:00 p.m.
BREAK (Sponsored by Synamedia)
3:30 p.m.
SESSION 4
Progress on AEI
New developments on the important Advanced Emergency Information (AEI) front for ATSC 3.0.
Closing Remarks & Awards
Presentation of the annual Bernard J. Lechner Outstanding Contributor Award and Mark Richer Industry Leadership Medal.
4:30 p.m.
ADJOURN DAY 1
5:30 p.m.
EVENING EVENT
Join fellow attendees for a Tailgate reception and baseball game at Nationals Park. (Tailgate begins at 5:30 p.m. First pitch at 6:45 p.m.)
ATSC attendees should enter at the Home Plate Gate with their provided ballgame ticket and join the Tailgate party at the tent immediately to the right of entry. Except for a small purse, bags are not permitted in the ballpark unless those bags are transparent plastic.
8:00 a.m.
REGISTRATION / BREAKFAST
9:00 a.m.
SESSION 5
Welcome
Day 2 Keynote Address: “Broadcasting’s Race to Remain Relevant”
How audience behavior, DRM debates, and platform economics are reshaping the future.
Launching an eGPS Business
Practical advice on adding datacasting revenue to ATSC 3.0 service.
10:30 a.m.
BREAK
11:00 a.m.
SESSION 6
Leaving the Lighthouse
Preparing for the next stage of the U.S. transition to ATSC 3.0.
AI Agents for ATSC Members
A first look at new AI-based tools created expressly for ATSC members.
12:20 p.m.
LUNCH
1:20 p.m.
SESSION 7
ATSC 3.0/5G Harmonization Test Report
Results from promising recent tests of ATSC 3.0 convergence with 5G Broadcast transmissions.
The Changing CTV Business
Considering ATSC 3.0’s place in the world of Connected TVs & FAST channels.
2:30 p.m.
BREAK
3:00 p.m.
SESSION 8
Designing a NextGen Network
A guided tutorial on optimizing ATSC 3.0 deployment.
B2X & Core Networking Explained
NEXTGEN TV’s next generation in plain English.
Closing Remarks
4:30 p.m.
ADJOURN DAY 2
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