President’s Memo: Stepping into Summer with International Engagements
As we exhale a collective sigh of contentment following last month’s successful NextGen Broadcast Conference, we are already breathing in the energy and momentum of a busy summer ahead. ATSC’s standards work continues at a steady clip – members can dive into the details in this month’s Standards Column. We’re also pleased that Luiz Fausto […]
ATSC Standards Update: Updated Recommended Practice Published
Since the last issue of The Standard newsletter, an update of Recommended Practice A/327, “Guidelines for the Physical Layer Protocol,” has been published on the ATSC website. The document, A/327:2025-06, includes an amendment on MIMO System Performance Estimation. The amendment provides reference information for MIMO operation, including the underlying channel modeling and characterization. An updated […]
ATSC @ SET Expo
August 19 – 21, 2025 Anhembi District, CONVENTION CENTER Av Olavo Fontoura, 1.209 – Santana – CEP: 02012-021 – São Paulo, Brazil Booth # 25 EVENT SPONSORSHIP OPPORTUNITIES Available to all companies, whether sponsoring a Kiosk or not, first-come first-served. Booth WiFi/Internet Sponsor – Recognition on signage throughout the booth @ $2000. SOLD Daily Coffee […]
Someone You Should Know: Incoming Vice President of Standards Development
When Luiz Fausto steps into his new role as ATSC’s Vice President of Standards Development in August 2025, he’ll bring with him not only deep technical expertise but also a rich global perspective shaped by years of work harmonizing digital TV standards across borders. For those familiar with the evolution of TV 3.0 in Brazil—or […]
A Word from Our Sponsor: EiTV
EiTV: Empowering Interactive TV Experiences from Brazil to the U.S. EiTV is a technology company with 20 years of experience delivering innovative solutions to support interactivity in digital television and streaming. Founded in 2005 by Rodrigo Cascão Araújo—then a doctoral student in Computer Engineering and an active member of research groups involved in the development […]
(TV Tech): Strategic Transformation: ATSC 3.0 as the Bridge Between Broadcasting and AI-Driven Media
The media landscape stands at an inflection point. Traditional broadcasting, built on scheduled linear content delivery, faces disruption from AI-powered platforms that adapt dynamically to individual viewer preferences. Yet this challenge contains within it an unprecedented opportunity. ATSC 3.0—the “NextGen TV” standard—provides broadcasters with the technical foundation to transform their operations from passive content distributors […]
Forbes Names Four ATSC Members to the Accessibility 100
On June 17th Forbes magazine released its inaugural Accessibility 100 list, highlighting the most significant innovators and impact-makers working to further accessibility. The list included four ATSC members, technology titan Google; accessibility innovator Infinite Access (both recognized for software development); NBCUniversal Media (recognized for its work in sports and recreation); and global powerhouse Sony (recognized […]
BROADCAST TECHNOLOGY VETERAN LUIZ FAUSTO NAMED ATSC VICE PRESIDENT OF STANDARDS DEVELOPMENT
Key Engineer in Brazil’s Next-Generation Television Transition To Succeed Retiring Longtime ATSC VP Jerry Whitaker WASHINGTON, D.C. — July 1, 2025 — ATSC, the Broadcast Standards Association, has named broadcast engineering and standards veteran Luiz Fausto as Vice President of Standards Development. He will succeed longtime ATSC Vice President Jerry Whitaker, who is retiring at […]
President’s Memo: Reflecting on a Milestone Gathering, Looking Ahead to an Exciting Summer
As we reflect on the remarkable success of the 2025 ATSC NextGen Broadcast Conference on June 12-13 in Washington, D.C., I want to extend my deepest thanks to everyone who helped make it such a meaningful and memorable event. With nearly 200 attendees, 34 speakers/presenters, 16 exhibitors, and 4 dedicated sponsors, this year’s conference was […]
ATSC Standards Update: Two Updated Standards Published
Since the last issue of The Standard newsletter, an update of A/331, “Signaling, Delivery, Synchronization, and Error Protection,“ has been approved and published on the ATSC web site. The document, A/331:2025-06, includes an amendment that describes clarifications to ROUTE “@configuration” values, removing certain “assumptions”. The changes are intended to clarify and avoid confusion on the […]
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