President’s Memo: From Hallways to Headlines: The Growing Impact of ATSC 3.0
At the time this issue of The Standard reaches your inbox, many of us are gathered in New York for the NAB Show NY. These in-person moments are always welcome opportunities to connect, collaborate, and advance the momentum behind NEXTGEN TV. Whether you’re participating in meetings, panels, or impromptu hallway conversations, the energy and innovation […]
ATSC Standards Update: Three Newly Approved Documents Published
An update of A/331, “Signaling, Delivery, Synchronization, and Error Protection,” has been published on the ATSC web site. The document, A/331:2025-10, includes three amendment that were recently approved by the ATSC membership: A/331:2025-06 Amendment No. 1,“Time.” This document describes a set of changes to the treatment of “time” in A/300 and A/331 in order to […]
A Word from Our Sponsor: Dolby
Dolby has been a committed member, contributor, and partner of ATSC since ATSC 1.0. Through close collaboration with broadcasters, consumer electronics, and professional manufacturers during the development of ATSC 3.0, Dolby helped shape a standard that delivers best-in-class features for broadcasters worldwide. With ATSC 3.0, Dolby enables premium, theater-quality audio-visual experiences across all broadcast content, […]
Someone You Should Know: Barbara Spicek, President & CEO, GatesAir
Barbara Spicek’s path to the top of GatesAir is a blend of international roots, technological vision, and a drive to lead through transformation. As President and CEO, she’s steering one of the industry’s most recognized transmission technology companies into the future of broadcasting with ATSC 3.0 at the helm. “There’s no such thing as an […]
ATSC Strengthens Influence with Growing International Engagements
Washington, D.C. — October 20, 2025 — ATSC, The Broadcast Standards Association™, is solidifying its position as an international leader in next-generation broadcasting standards, with a rapidly expanding presence and a growing portfolio of influential contributions to the International Telecommunication Union (ITU). Recent developments underscore ATSC’s commitment to collaboration and its rising influence in shaping […]
(Panasonic): Panasonic Launches 77-Inch Z8BA OLED TV with Fire TV Built-In, NVIDIA G-SYNC Compatible, and ATSC 3.0 Support, Expanding Its Iconic One Box Cinematic Experience Series
October 21, 2025 – Panasonic today announced the launch of its newest OLED TV, the 77Z8BA, a stunning 77-inch model that joins the brand’s iconic one box cinematic experience series lineup alongside the acclaimed Z95A and Z95B models. Combining outstanding picture and sound quality together, the 77Z8BA will become available for pre-sale purchase starting October […]
(TV Tech): New Mexico PBS Brings ATSC 3.0 Multilingual Service To Viewers With HVS, Ateme, LingoPal
PLYMOUTH, Wisc.—Heartland Video Systems (HVS) recently completed configuring New Mexico PBS’s Ateme-based encoding system with live artificial intelligence (AI) language translation of the broadcaster’s ATSC 3.0 OTA broadcast signal using LingoPal’s cloud translation services. New Mexico PBS operates KNME-TV licensed to Albuquerque and KNMD-TV licensed to Santa Fe. The broadcaster created its own ATSC 3.0 […]
President’s Memo: Putting Technology to Work
As the Fall season begins and next-gen broadcasting stakeholders prepare for a busy fourth quarter, the IBC2025 trade show offered timely insights into what’s shaping our industry—and reinforced ATSC’s vital role in what comes next. In Amsterdam, two themes stood out: cloudification and AI are reshaping media workflows, and enhanced Financial Operations (abbreviated as “FinOps”) […]
ATSC Standards Update: A/300 Revision Suite Published
As mentioned in the last issue of The Standard newsletter, the annual update of A/300, “ATSC 3.0 System,” was approved by the membership on July 17. The ballot question included direction to staff to update references and schemas in and to all ATSC 3.0 Standards and Recommended Practices. That process, which requires a significant amount […]
NEXTGEN TV Scores Big This Fall with Native HDR Sports, New Certified Devices, and Interactive Entertainment
NEXTGEN TV is making headlines — and history — with new native High Dynamic Range (HDR) broadcasts, expanded channel offerings, interactive entertainment, and a growing ecosystem of certified receivers. First-Ever Native HDR Broadcast Enhances American Football Coverage In the U.S., The football season kicked off with a major broadcasting milestone: the first native HDR production […]
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