Posted on March 8, 2021 in ATSC News
By: Rob Lane
The broadcast industry is constantly evolving. The modern consumer expects content that is of high quality, timely, and relevant. Moreover, they want to be able to enjoy content on the TV as much as on the phone. As tastes and technology change, so too must broadcast grow and adapt in order to satisfy the cravings of an ever more demanding audience.
One challenge has been a rapid shift from traditional TV to digital, with the result that broadcast companies need to find ways to remain competitive in the face of streaming services like Amazon, Disney+, Netflix, et al.
“The real challenge for the broadcaster” explains Jay Martin, VP sales, Dielectric, “is to serve an audience that is increasingly focused on ‘content on demand’ while considering that this audience will not necessarily be receiving on a traditional fixed device. The broadcaster is making a clear transition to the role of a content provider and supplementing the OTA (over the air) service with their own streaming platform.”
Posted in ATSC News
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The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.