A Word from Our Sponsor: EiTV
EiTV: Empowering Interactive TV Experiences from Brazil to the U.S.
EiTV is a technology company with 20 years of experience delivering innovative solutions to support interactivity in digital television and streaming. Founded in 2005 by Rodrigo Cascão Araújo—then a doctoral student in Computer Engineering and an active member of research groups involved in the development of the Brazilian Digital TV System (SBTVD)—EiTV has played a pivotal role in advancing TV interactivity across Latin America.
As one of the founding members of the SBTVD Forum, the Brazilian entity responsible for digital TV technical standards since 2007, EiTV has helped shape the evolution of broadcast technology in the region. Rodrigo currently serves as the elected representative for the Software Sector on the SBTVD Forum’s Board of Directors. EiTV also leads the development of the compliance test suite for the DTV Play middleware (Ginga), which has enabled public policies in Brazil that require interactivity in all TVs manufactured in the country.
EiTV’s customer base includes major broadcasters across Brazil and South America, as well as TV and set-top box manufacturers. Its solutions enable the transmission and reception of interactive applications, audience data analytics, and content monetization for over-the-air channels—empowering hundreds of broadcasters to fully leverage the millions of interactive-enabled TVs already deployed.
Three years ago, EiTV’s founder relocated to the U.S. and established a new R&D lab focused on ATSC 3.0. Through its U.S. subsidiary, EiTV USA, the company became a Voting Member of the ATSC and began investing in solutions to support broadcasters and developers in unlocking the full potential of NextGen TV.
EiTV USA has already launched several ATSC 3.0 tools, including a broadcast stream generator (ROUTE-compliant), an ATSC 3.0 signal analyzer certified by A3SA, and a broadcast app automation suite compatible with the RUN3TV framework. These tools are currently being used by broadcasters in the U.S. and have already received industry recognition. In April 2025, EiTV USA won the PRODU Award for Best Broadcast Solution in the Americas.
“Our goal is to help broadcasters maximize the potential of ATSC 3.0 in three key areas: programmatic ad insertion for monetization, personalized on-demand content delivery, and multimedia emergency alerting with precise geolocation,” says Rodrigo.
In parallel, EiTV is also actively involved in the deployment of Brazil’s next-generation digital TV system, DTV+, which is based on ATSC 3.0 technologies. The company is supporting pilot stations and demonstration projects, and will present its work at SET Expo 2025, taking place August 18–21 in São Paulo.
Contact Information:
EITV USA INC
501 Silverside Rd Ste 105
Wilmington, DE, 19809
+1 689 270-6208
Posted in ATSC News
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