A Word from our Sponsor: Sony
Sony Electronics is proud to be a sponsor of the ATSC as we continue contributing to the organization’s important standards development work, ensuring the lasting future of broadcasting. In 2020, Sony launched its first NextGen TV and by 2021 nearly all U.S. models include NextGen TV capability. We were very honored to receive the Mark Richer Industry Leadership Medal in 2022. As the suite of ATSC 3.0 standards matures, Sony Electronics will continue contributing to the standards, and will remain active in promoting their usage and exploring new use cases beyond television service.
In fact, Sony Electronics has explored automotive and multiple frequency network (MFN) use cases in field trials. The automotive use cases results are published, and freely-available at: https://www.sony.com/content/dam/sony/landing-pages/whitepaper-atsc30_automotive_field_tests.pdf, and the MFN automotive services across markets study here: https://www.sony.com/en_us/ATSC-file-delivery-multiple-markets.html.
Last year’s 2022 ATSC Annual Conference in Detroit highlighted automotive service and encouraged other broadcasters to support this ATSC 3.0 use case that includes file delivery to in-transit vehicles for infotainment, driving support and more. ATSC 3.0 also supports another practical use case: datacasting.
With an IP-based protocol stack, ATSC 3.0 allows broadcasters to engage via the internet and to offer new services beyond hybrid over-the-air / over-the-top television. Datacasting opens the door to many possible new uses for digital signage, distance learning and even private multicasting to select devices (e.g., for first responders). New possibilities regularly appear, and Sony Electronics remains firmly committed to supporting ATSC into the future.
Posted in ATSC News
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