Posted on March 3, 2015 in ATSC News
In 2001, the film industry faced a crisis of blockbuster proportions; pirates had dismantled the security system for DVDs and trained their sights on the industry’s theatrical and home video businesses. The industry turned to San Diego-based technology company Verance Corporation to develop an audio watermarking standard. In partnership with leading companies from the consumer electronics and computer industries, Cinavia watermarking has become a central element of the security architecture for high-definition and 4K UHD formats. Today, 200 million products, including Blu-ray Disc™ players, game consoles, media adapters and PCs use Cinavia to frustrate pirate movie viewing, re-directing millions of would-be pirates to legitimate outlets.
Now, Verance is supporting the ATSC’s efforts to develop the world’s first open standard for automatic content recognition or ACR. An open ACR standard can remove the barriers of platform fragmentation and enable widespread availability of enhanced TV broadcasts with on-screen interactivity, personalized viewing, dynamic advertising, and usage measurement for next-generation connected receivers. See Verance’s end-to-end open ACR solution in the ATSC Technology Pavilion at the 2015 NAB Show in April and at the ATSC’s “Tune In to the Future” Broadcast Television Conference in May.
Posted in ATSC News
ATSC is a membership organization with both voting and observer categories. Voting members include corporations, nonprofit organizations, and government entities, and they participate actively in the work of ATSC. Observers are individuals or entities not eligible to be a voting member.
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Advanced Television Systems Committee, Inc.
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The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.