Posted on August 9, 2021 in ATSC News
Changes in broadcast technology are opening new opportunities for broadcasters of all sizes. For TV stations, there are new opportunities for innovative programming, targeted advertising and added revenues streams. While the coming shift will be a major lift in the short term, long term there are many benefits of next-gen IPTV, Single Frequency Networks (SFN), WiFi 6 and other technologies for both broadcasters and their viewers.
Increased reliability: Broadcasters will be able to offer extended and more reliable coverage through new service delivery models. Better experiences: Viewers will have access to new technologies like interactive TV, 4K UHD picture and surround sound. New revenue: Stations will unlock new revenue streams with access to targeted advertising and digital spend. Targeted alerts: Broadcasters will increase safety by enabling targeted, location-based emergency alerts.
As the nation’s largest provider of shared communications infrastructure, we have both the assets and expertise to help guide the industry through this coming transition. Our towers, fiber and other infrastructure are already in place, and we can help navigate new ATSC 3.0 equipment and RF requirements to deploy new solutions at scale. We’re also a voting member of ATSC, so we have a direct impact on the future of broadcast technology.
Want to learn more? Reach out to Raymond Robinson at (813) 765-5533 or Raymond.Robinson@crowncastle.com
Posted in ATSC News
ATSC is a membership organization with both voting and observer categories. Voting members include corporations, nonprofit organizations, and government entities, and they participate actively in the work of ATSC. Observers are individuals or entities not eligible to be a voting member.
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Advanced Television Systems Committee, Inc.
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The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.