Posted on July 9, 2021 in ATSC News
Residents in California’s Central Valley can now get a look at the future as six Sacramento television stations have banded together to launch NextGen TV (also known as ATSC 3.0).
Switching on the new transmission standard are CBS-owned KOVR, Hearst Television’s KCRA (NBC) and KQCA (MNT), Nexstar’s KTXL (Fox), Tegna’s KXTV (ABC) and Univision’s KUVS. Hearst’s KQCA is serving as the stations’ lighthouse for NextGen TV services.
Sacramento is the first city in Northern California to launch a commercial NextGen TV service, joining nearly 40 other early-adopter cities across the country where the service is already.
Posted in ATSC News
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The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.