And Now a Word from our Sponsor…Dolby Enables the Future of Television Today
ATSC 2015 sponsor Dolby says it was founded upon a simple promise: “to bring better audio experiences to people everywhere.”
When the broadcast industry first faced the challenges of developing a digital TV system, Dolby joined forces with the ATSC to build a robust digital audio solution for broadcast. Since then, and in partnership with leading companies across the ecosystem, Dolby Audio has become the standard audio format for broadcast in North America, Europe and around the globe. Now, building on a five decade history of advancing the science of sound with our partners, Dolby is again working with the ATSC to drive a quantum leap forward in broadcast audio capabilities.
According to Dolby, its submission for consideration as the ATSC 3.0 standard’s audio subsystem, Dolby AC-4, is “a powerful new audio codec that addresses the current and future needs of next-gen video and audio broadcast services.” The company states: “From advanced compression efficiency to native support for intelligent loudness control, from multiple-language delivery and descriptive services to personalized and immersive experiences, Dolby AC-4 is the heart of the next generation of broadcast audio.”
Experience Dolby AC-4 and the Dolby Audio system at the ATSC 3.0 Audio Demos in Marietta, Ga. (July 13-15,). Or, learn more online at www.dolby.com/AC-4.
Posted in ATSC News
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