Posted on March 1, 2012 in ATSC News
ATSC members Dolby, Harmonic, Triveni Digital, Capitol Broadcasting and the National Association of Broadcasters joined the ATSC in leading a half-day event entitled “ATSC 2.0—Enhancing Today’s DTV Services.” Held Feb. 14 at the 2012 Hollywood Post Alliance Technology Retreat in Indian Wells, California, the ATSC seminar brought together technology experts working on bringing next-generation services to consumers.
The concept of ATSC 2.0 is to take the experience of television watching on fixed receivers to the next level by introducing a number of enhanced features based on newly-developed standards and the focused application of existing standards. Work on ATSC 2.0 is well underway on suite of backwards-compatible new services, including non-real-time transmission, Internet connectivity, 3D TV broadcasting, and advanced video compression. Technology continues its rapid pace of change, with more consumer devices being Internet-enabled, which in turn enables new distribution and consumption models for entertainment programming and information.
“The needs of viewers and broadcasters are changing, and we’re committed to the evolution of the broadcast digital TV standard to keep pace with consumer demands. These enhancements to digital television broadcasting culminate in the initiative we call ATSC 2.0. Among other things, ATSC 2.0 contemplates the marriage of broadcasting and the Internet,” said ATSC President Mark Richer.
ATSC 2.0 is intended to address the increasing desire on the part of consumers for “everything-on-demand,” which has changed customer expectations of media. ATSC 2.0 services will be carried in DTV broadcast channels and their presence will not preclude or interfere with proper operation of current ATSC services in the same RF channel, or have any adverse impact on legacy receiving equipment.
The seminar included an overview of current ATSC activities by Jerry Whitaker, VP of Standards Development. Technology-specific presentations included the following:
Recognizing the importance of perspective in any new project, the session concluded with a look at some of the fascinating history of television by Mark Schubin, the noted industry expert. His talk focused on the history of television predictions. Predictions from the past reveal something about where we are today, and where we may be heading.
Whitaker said, “Each of the speakers addressed an important element of the ATSC 2.0 landscape. Attendees came away with an understanding how the various elements fit together, and what they can mean to broadcasters.”
The Hollywood Post Alliance is the trade association representing the professional community of businesses and individuals who provide expertise, support, tools, and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media, and other dynamic media content. The ATSC values its long-standing relationship with the HPA Technology Retreat and looks forward to developing another great program for 2013.
Posted in ATSC News
ATSC is a membership organization with both voting and observer categories. Voting members include corporations, nonprofit organizations, and government entities, and they participate actively in the work of ATSC. Observers are individuals or entities not eligible to be a voting member.
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The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.