Posted on April 7, 2016 in Press Releases
Live ATSC 3.0 Transmissions, Consumer-Friendly Features of New Standard Highlighted in Las Vegas Convention Center South Hall Exhibits
WASHINGTON, April 7, 2016 – Viewers, broadcasters and manufacturers all will benefit from ATSC 3.0, the new television standard developed by the Advanced Television Systems Committee (ATSC) . The ATSC 3.0 Consumer Experience and the Broadcast Pavilion – two large new exhibits at the fast-approaching 2016 NAB Show (Las Vegas, April 18-21) – will showcase a range of products and technologies that highlight the many new benefits and capabilities of the flexible standard and how it will respond to different demands. The ATSC 3.0 standard specifies an entire next-generation broadcasting system, from the RF transmission through presentation to the viewer or listener and all the necessary items between the camera and the consumer.
“NAB Show marks a watershed moment for next-generation broadcasting with the lion’s share of the ATSC 3.0 standard nearing completion. In collaboration with the Consumer Technology Association, NAB, Pearl TV and others, we look forward to showing how consumers will benefit from the new over-the-air transmission system and how broadcasters can take advantage of the many benefits of the flexible and adaptable ATSC 3.0 standard,” said ATSC President Mark Richer. “Nearly 30 companies are coming to the 2016 NAB Show to show off various facets of ATSC 3.0, and attendees will find two major displays showcasing the capabilities of the emerging standard.”
On the upper level and at the entrance to the South Hall of the Las Vegas Convention Center, the ATSC 3.0 Consumer Experience is co-sponsored by Advanced Television Systems Committee, the Consumer Technology Association, and the National Association of Broadcasters. More than a dozen contributing organizations will be showcasing products and services:
A variety of today’s antenna products also will be on display, designs that will also easily pick up ATSC 3.0 signals.
The companion exhibit to the ATSC Consumer Experience, the ATSC 3.0 Broadcast Pavilion, which will be a centerpiece of the NAB Futures Park exhibit at the east end of the South Hall, upper level. More than 15 organizations are exhibiting various broadcast equipment components designed for ATSC 3.0 in the Broadcast Pavilion:
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About the ATSC: The Advanced Television Systems Committee is an international, non-profit organization developing voluntary standards for digital television. The ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. For more information visit atscnextgentv.vp77wsn4-liquidwebsites.com
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Advanced Television Systems Committee, Inc.
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The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.