Posted on February 1, 2018 in ATSC News
While there were no ATSC 3.0 TV sets at this year’s CES® 2018, the opening day announcement by the Advanced Television Systems Committee (ATSC) will help pave the way for the introduction of “Next Gen TV” products at next year’s event.
Mark Richer, president of the ATSC, confirmed that final balloting on the full set of ATSC 3.0 standards is now complete and the full standard set is now released. Along with FCC approval late last year, this begins the final march by broadcasters to begin ATSC 3.0 transmissions that, in turn, will then be received on new sets and on existing sets via converters and gateway adapters.
Gary Shapiro, president and CEO of the Consumer Technology Association, pointed to Next Gen TV powered by ATSC 3.0, as being able to “offer a breathtakingly immersive viewing experience with access to an array of innovative and interactive information services.” Echoing that thought, both ATSC’s Richer and Gordon Smith, President and CEO of the National Association of Broadcasters pointed to ATSC 3.0’s IP-based system as bridging the worlds of over-the-air and streaming over-the-top with a full suite of interactive and personalized services.
ATSC 3.0 provides broadcasters with a broad range of new market opportunities through enhanced transmission and reception functionality. Along with opening the door to the delivery of 4K/UHD, immersive audio, and interactive services, the mix of Internet and broadcast connectivity that the 20 individual standards enables innovations such as an advanced emergency alert notification and public information system. The robust transmission will also make mobile reception a reality.
ATSC 3.0 is already in use in South Korea and will be used for 4K/UHD broadcasting of February’s Winter Olympic Games in PyeongChang. With the standards for the U.S. now complete, continued work at pilot test stations working towards full market availability here within the next 12 to 36 months.
Reprinted with permission from TWICE magazine.
Posted in ATSC News
ATSC is a membership organization with both voting and observer categories. Voting members include corporations, nonprofit organizations, and government entities, and they participate actively in the work of ATSC. Observers are individuals or entities not eligible to be a voting member.
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The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.