ATSC, Brazil’s SBTVD Forum, and Republic of Korea’s TTA Sign Strategic Memorandum of Understanding to Advance Global Next-Generation Broadcasting Standards
Washington, D.C., São Paulo, and Seoul — May 18, 2026 — Three key standards development organizations have signed a landmark Memorandum of Understanding to establish a formal framework for cooperation on the development, harmonization, and worldwide promotion of next-generation terrestrial broadcasting standards.
The agreement between ATSC, The Broadcast Standards Association, Sistema Brasileiro de TV Digital Terrestre(SBTVD) Forum responsible for Brazil’s digital terrestrial television system standards, and Korea’s Telecommunications Technology Association reflects a shared commitment to strengthening global interoperability for advanced broadcasting services and to accelerating international collaboration around the evolution of ATSC 3.0 and related technologies. The collaboration was made official on May 12 with a signing ceremony in Seoul, Republic of Korea.
Under the MOU, the three organizations will collaborate on the development of broadcasting standards and recommended practices, support testing and certification activities, exchange technical and strategic information, and coordinate joint industry engagement efforts across key global markets. The partnership is particularly significant as broadcasters worldwide continue transitioning toward IP-based, software-defined, and integrated broadcast-broadband delivery systems enabled by ATSC 3.0 and related next-generation standards.
All three standards organizations agreed to hold regular coordination meetings aligned with major international broadcast industry events, including NAB Show in Las Vegas, KOBA Show in Seoul, and SET Expo in Sao Paulo.
“This agreement represents an important milestone for the global broadcasting industry,” said Madeleine Noland, President of ATSC. “By aligning efforts across North America, South America, and Asia, we are creating a stronger foundation for interoperable next-generation broadcasting technologies that will benefit broadcasters, manufacturers, developers, and viewers worldwide.”
“This MOU reinforces the importance of international cooperation in shaping the future of broadcasting,” said Raymundo Barros, President of SBTVD Forum. “A harmonized standards ecosystem enables greater innovation and creates new opportunities for broadcasters and technology providers globally.”
“TTA is pleased to collaborate with ATSC and the SBTVD Forum to support the evolution of next-generation broadcasting technologies,” said Seunghyun Son, President of TTA. “Closer cooperation between standards organizations is essential to ensuring global compatibility and sustainable industry growth.”
The MOU establishes several key areas of cooperation, including:
- Collaboration on next-generation broadcasting standards and recommended practices;
- Promotion of worldwide interoperability for terrestrial broadcasting services and products;
- Coordination on testing and certification of broadcasting equipment and services;
- Support for cross-referencing and harmonization of technical standards;
- Exchange of technical and strategic information between organizations;
- Joint communication initiatives, including sharing press releases and member newsletters;
- Appointment of liaison officers to coordinate collaborative activities;
- Consideration of expanding participation to additional standards development organizations adopting ATSC 3.0 or related technologies.
By strengthening coordination among leading standards organizations in the Americas and Asia, the agreement is expected to help reduce market fragmentation, encourage economies of scale for device manufacturers, and accelerate innovation in areas such as immersive media, advanced emergency information, targeted services, datacasting, and mobile reception.
The agreement also recognizes the importance of maintaining flexible collaboration structures that can potentially include additional standards development organizations in the future while respecting each organization’s intellectual property policies, governance models, and legal frameworks.
The MOU takes effect immediately and reflects the Parties’ mutual intent to deepen international cooperation in support of the future of terrestrial broadcasting worldwide.
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About ATSC
ATSC, The Broadcast Standards Association, is an international, non-profit organization developing voluntary standards for multimedia broadcasting. The ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. We are defining the future of television with the ATSC 3.0 next-generation broadcast standard. For more information, please visit www.ATSC.org.
About SBTVD Forum
The SBTVD Forum is the organization responsible for the development, management, and evolution of Brazil’s digital terrestrial television system standards.
About TTA
The Telecommunications Technology Association (TTA) is a leading standards development organization in the Republic of Korea focused on information and communications technologies and telecommunications standards.
Media Contact:
Dave Arland, dave@arlandcom.com
+1 317-701-0084
Posted in ATSC News, Press Releases
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