Presidents Memo: ATSC DEMONSTRATES INTERNATIONAL REACH OF ATSC 3.0 DURING LATIN AMERICA’S LARGEST MEDIA AND ENTERTAINMENT EVENT

Posted on August 15, 2024 in ATSC News

Next week, TV 3.0, Brazil’s next-generation broadcast system, which includes many ATSC 3.0 components, will take center stage at the SET Congress and Expo in São Paulo, the region’s largest gathering of broadcasting, media and entertainment executives. ATSC, The Broadcast Standards Association, and several of our members will be showcasing the latest innovations in ATSC 3.0.

The conference comes on the heels of last month’s recommendation by Brazil’s SBTVD Forum (Fórum do Sistema Brasileiro de TV Digital Terrestre) urging the Brazilian government to adopt the ATSC 3.0 “physical layer” as the over-the-air transmission system for the country’s upgrade to “TV 3.0” services. The long-awaited recommendation follows extensive testing to meet market demands for the country of more than 200 million people, and it reaffirms the previous recommendation of various other ATSC technologies for the Brazil TV 3.0 system.

SET Expo Showcase & New Business Models for Broadcasters

ATSC will showcase the capabilities of the ATSC 3.0 broadcast standards at its SET Expo exhibit in Stand 29 of the Distrito Anhembi convention center throughout the three-day event.

On Tuesday, August 20, ATSC is sponsoring the SET Expo Reception following the Convention’s Opening Ceremony in the Celso Furtado theater of the convention center, and ATSC will also present an educational session in the SET New Horizons Arena on the exhibition floor.

I will be participating in two SET Congress panel discussions during SET Expo about Brazil’s move to TV 3.0 and the evolution of digital broadcasting.  On Wednesday, August 21, I will speak as part of a “New Business Models in TV 3.0” discussion, delivering an update of the many different approaches on using broadcast TV technologies to deliver content direct-to-mobile devices.

On Thursday, August 22, I join another panel that will elaborate on “Development and Implementation of TV 3.0.” The panel will address the next steps in developing this technology and its implementation.  I will be joined by other speakers from Brazilian network broadcaster TV Globo and from Brazil’s Ministry of Communications.

Additionally, DTV INNOVATIONS/BeTV will host an in-booth reception at the ATSC exhibit on Tuesday, August 20 beginning at 5:30pm and Brazil’s Mirakulo software will sponsor the Wednesday, August 21^st reception, again at the ATSC booth, beginning at 5:30pm.

If you are attending SET Expo next week, please stop by the ATSC booth – we would love to see you!

Here is what you will discover there:

• DigiCAP will exhibit DigiCaster, an ATSC 3.0 air chain which is now deployed in over half of all ATSC 3.0 markets in the United States, and the company’s Enterprise Monitoring system for remote monitoring of facility ATSC 3.0 transport functions for station groups. DigiCAP built the World’s first ATSC 3.0 Air Chain in 2017 in preparation for the 2018 Winter Games in PyeongChang, South Korea. DigiCAP will exhibit DigiCaster, an ATSC 3.0 air chain which is now deployed in over half of all ATSC 3.0 markets in the United States, and the company’s Enterprise Monitoring system for remote monitoring of facility ATSC 3.0 transport functions for station groups.
• ENENSYS is showcasing its comprehensive “TV 3.0” solutions. Among the products featured is MediaCast ATSC, which offers Service Signaling for Linear TV and non-Linear services, delivers DASH segments from VVC encoder over ROUTE, interfaces EPG server to generate ESG content, and manages the delivery of datacasting, DRM and EAS services. Broadcast gateway SmartGate ATSC encapsulates ROUTE streams into an ATSC 3.0 multiplex, inserts synchronization data for SFN broadcasting, allocates data into the different Physical Layer Pipes, and generates STLTP packets over IP.
• ETRI and Cleverlogic will jointly exhibit the latest ATSC 3.0 physical layer technology to meet Brazil “TV 3.0” requirements. The ATSC 3.0 physical layer is efficient, flexible, and extensible, and it introduces several advanced technologies: Layered Division Multiplexing (LDM) innovatively overlays two signals within the same RF channel for efficient spectrum usage to simultaneously provide robust mobile and high-capacity fixed reception.  Multiple Input Multiple Output (MIMO) utilizes 2×2 cross-polarized antennas to improve data capacity and signal quality through spatial multiplexing. Channel bonding aggregates two RF channels to provide double data capacity and frequency diversity.  Transmitter Identification uniquely identifies individual transmitters within a Single Frequency Network.
• Saankhya Labs stands at the forefront of innovation in broadcast technology, revolutionizing the landscape with its cutting-edge Direct to Mobile (D2M) Broadcast solution. Offering uninterrupted video content delivery anywhere, the Saankhya system optimally utilizes spectrum for superior indoor reception, accommodating an unlimited number of users simultaneously. With a robust infrastructure comprising the Broadcast Radio Head (BRH), ATSC 3.0 scheduler, encoder, and USB receiver, ensuring seamless connectivity and enhanced coverage.  Its versatility extends to hybrid architecture and gap-filling applications, making it indispensable for emergency alerts, remote education, and live content delivery.
• Triveni Digital will demonstrate the award-winning Station Manager, designed to give broadcasters a competitive edge in early deployments of TV 3.0 by simplifying the operation and delivery of new services. The solution boasts an industry-first management system, which provides a single interface for the configuration, control, and monitoring of TV 3.0 Broadcast. Also on display will be Triveni Digital’s SkyScraper XM Datacasting System, to simplify the delivery of revenue-enhancing datacasting services, and ATSC 3.0 Translator which efficiently repeats or translates existing TV 3.0 signals without the need for an entire broadcast chain.

As NEXTGEN TV deployments powered by ATSC 3.0 continue apace in the USA, we all can take great pride in the growing international interest in our standards — a tribute to the work of our members.

Madeleine

Posted in ATSC News