Posted on November 7, 2013 in ATSC News
Next week, the Consumer Electronics Association and TWICE magazine are staging a Manhattan conference on Ultra High-Definition Television, the consumer-friendly name for 4K displays that are now widely available across the land. ATSC President Mark Richer was invited to be a panelist at the event, which runs from 9:30 a.m. to 2:30 p.m. on Tuesday, Nov. 12.
Key questions of interest to ATSC members to be addressed at the event include:
Registration is now open:
The half-day session at the Metropolitan Pavilion in New York brings together key stakeholders in the Ultra HD ecosystem. Richer will speak on a panel about “Native Ultra HD Content” that is moderated by TV Technology’s Deborah McAdams and includes representatives from Rovi and the Digital Entertainment Group.
A keynote address by Jay Vandenbree, head of LG Electronics’ U.S. consumer electronics business, will set the stage for what promises to be a lively dialog on Ultra HD. CEA’s President and CEO Gary Shapiro will also be involved onstage.
In addition to an Ultra HD TV marketplace overview and update from CEA, other panels that put our ATSC 3.0 work into perspective will bring together consumer electronics manufacturers Sony, Toshiba, Sharp and LG, as well as market analysts and other experts to discuss prospects for the future and the obstacles that still need to be overcome on the way to achieving mass market acceptance. Retailers from Video & Audio Center in Los Angeles, Value Electronics in Scarsdale, N.Y., and Sony Direct will also provide their viewpoints.
Following the Ultra HD event, CEA will present its update on CES activities and showcase Ultra HD and other technologies at the annual “CES Unveiled” press event.
Posted in ATSC News
ATSC is a membership organization with both voting and observer categories. Voting members include corporations, nonprofit organizations, and government entities, and they participate actively in the work of ATSC. Observers are individuals or entities not eligible to be a voting member.
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The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.