ATSC PARTICIPATING IN NEW CEA 4K WORKING GROUP

Posted on August 1, 2012 in ATSC News

As the Consumer Electronics Association (CEA)^® embarks on a new initiative related to next-generation high-definition television, the ATSC is actively participating in the new CEA“4K” Working Group.  This is a forum for manufacturers, retailers and content providers to define 4K technology, discuss 4K content options, and educate consumers about the newest era in HDTV.

“Innovation is the key to our industry, and 4K is the latest innovation that will transform the home viewing experience,” says CEA President and CEO Gary Shapiro. “Under CEA’s leadership, the 4K Working Group will bring together all parties with an interest in 4K to bring this technology to market and enhance the viewing experience for consumers.”

Participation in the working group by the ATSC and many of its members is important because 4K may emerge as a key element of the future ATSC 3.0 standard.

The CEA 4K Working Group will focus on: 1) defining 4K television; 2) fostering discussion among content providers, producers, distributors, retailers and manufacturers about 4K and the ways it may be offered to consumers; and 3) raising 4K awareness and educating consumers. The working group also will work closely with CEA’s video standards committees to improve delivery and presentation of 4K content.

Prominently showcased at the 2012 International CES^®, 4K’s giant screens, featuring even higher resolution than current HDTV, will offer consumers exactly what they’re looking for: state-of-the-art picture quality that is superior to current high-definition displays.

According to CEA’s Evolving Video Landscape study, as consumers continue to seek the latest innovations, at least half of future television purchases will be based on better picture quality and larger screen sizes. The research shows that 51 percent of those planning to purchase a TV in the next 12 months desire improved picture quality in a new display, and 50 percent want a larger screen size.

Posted in ATSC News