ATSC/NAB ‘DTV Hot Spot’ At The NAB Show – Press Release

Posted on March 2, 2008 in Press Releases

For Immediate Release

Washington, D.C., March 2008 – The Advanced Television Systems Committee (ATSC) and the National Association of Broadcasters (NAB) will demonstrate the most sophisticated technologies in digital television at the 2008 ATSC/NAB DTV HotSpot. The DTV Hot Spot will be showcased at the world’s largest electronic media show, the NAB Show, April 14-17 in Las Vegas, Nevada.

Lynn Claudy, Senior Vice President of Science and Technology for NAB, commented “The DTV Hot Spot’s array of innovative applications and extensions of DTV broadcast technology will provide an insider’s glimpse into the future for NAB Show attendees.”

The DTV Hot Spot will showcase a variety of technologies, including smart antennas for DTV reception, mobile and handheld coverage and service planning, equalization techniques for mobile television, nextgeneration scene-based sharing and advertising standards, repeater/translator technology for synchronized transmission networks, first silicon tuners in certified NTIA digital-to-analog converter boxes, over-the-air updates for DTV and digital signage, best practices for digital-to-analog conversion including AFD, audio and closed captioning, low bit rate audio coding for mobile and handheld service, compliance bitstreams and test patterns, data delivery service for digital televisions, emergency alert system and proposed technologies for the ATSC-M/H (mobile and handheld) Standard.

Companies demonstrating these technologies in the DTV Hot Spot include Antennas Direct, Broadcast International. Coherent Logix, CRC Canada, DotTV, DTV Innovations, ETRI, Microtune, National Datacast, NBC-Universal, Neural Audio, Samsung, Sarnoff, UpdateLogic, Vmark, and Zenith/LG.

“As we celebrate our 25th year of operation, it’s exciting to see the high level of interest in ATSC activities as it is reflected in the DTV Hot Spot Demonstrations,” said ATSC President Mark Richer.
The DTV Hot Spot is located in the Las Vegas Convention Center’s South Hall Upper Lobby and will be open Monday through Wednesday, April 14-16, from 9 a.m. to 6:00 p.m. and Thursday, April 17 from 9 a.m. to 4:00 p.m. The NAB Show covers the development, delivery and management of professional video and audio content across all mediums. Complete show details are available at www.nabshow.com.

About ATSC

The Advanced Television Systems Committee is an international, non-profit organization developing voluntary standards for digital television. The ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite and semiconductor industries. For more information visit atscnextgentv.vp77wsn4-liquidwebsites.com.

About NAB
The National Association of Broadcasters is a full-service trade association that promotes and protects free, over-the-air local radio and television stations’ interests in Washington and around the world. NAB is the broadcaster’s voice before Congress, federal agencies, and the courts. NAB also serves a growing number of associate and international broadcaster members. Information about NAB can be found at www.nab.org.

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Contact
Dennis Wharton, NAB, (202) 429-5350, dwharton@nab.org
Lindsay Shelton-Gross, ATSC (202) 872-9160, lsheltongross@atsc.org.

Posted in Press Releases