Posted on July 5, 2020 in ATSC News
While Covid-19 may have slowed deployment of ATSC 3.0 because of travel restrictions, broadcasters throughout the country are charting plans to collaborate and launch new services throughout 2020. Most recently, stations have signed on with ATSC 3.0 signals in Pennsylvania, Tennessee, Utah, and Nevada.
“Our second transmission stick is now on the air in Phoenix, and we’re planning a commercially-available Single Frequency Network facility that should be operational soon. That makes the Phoenix market a premier test environment for consumer electronics firms and transmission manufacturers,” explained explained Anne Schelle, managing director of Pearl TV, on behalf of the Phoenix Model Market partners. Both are working to launch additional markets this summer and into the fall. “We also working on a national Next-Gen TV retail and broadcast TV consumer campaign that will be unveiled later this summer.”
Meanwhile, a number of other markets are planning ATSC 3.0 broadcasting. ATSC’s up-to-date deployment tracker lists the most current information.
“Cooperative efforts among broadcast competitors are taking shape across the country. With the launch of NextGen TV in Las Vegas, Pittsburgh, Nashville and Salt Lake City, we’re well on our way to developing the skills and expertise to make deployment more routine ,” said Jerry Fritz, OneMedia’s Executive VP for Strategic and Legal Affairs.
“[Full power stations in] Portland, Oregon are next on the list right after July sweeps followed by six more markets in August and another five after November sweeps and the election. Avoiding potential market disruptions during those critical times is part of the planning criteria ,” he said.
“With plans by other groups to light up additional markets, our industry is well on the road to meeting the challenge to bring these exciting opportunities to broadcasters and our audiences. The deployment will not only enhance our traditional businesses, but also open the door to data services long-outside our reach,” said Fritz.
Posted in ATSC News
Subscribe to The Standard, our monthly newsletter. Learn More
ATSC is a membership organization with both voting and observer categories. Voting members include corporations, nonprofit organizations, and government entities, and they participate actively in the work of ATSC. Observers are individuals or entities not eligible to be a voting member.
Subscribe to The Standard, our monthly newsletter, to stay up-to-date with ATSC news and events around the world.
Advanced Television Systems Committee, Inc.
1300 I Street NW, Suite 400E
Washington, DC 20005
The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.