Posted on July 5, 2020 in ATSC News
Broadcast industry leaders Sinclair Broadcast Group and the Pearl TV business group are offering a series of free summer webinars of interest to broadcasters considering next steps for the transition to ATSC 3.0.
Sinclair’s bi-weekly webinars starting in July are about the economic potential for ATSC 3.0. As the spectrum repack winds down and commercial ATSC 3.0 stations light up, attention is shifting from implementation to monetization. The Sinclair series will focus on the innovative business opportunities enabled by the new standard. A deep bench of business, advertising, transportation, computing, media and technology experts from a variety of industries will be participating and taking questions in this six-episode, bi-weekly series beginning Tuesday, July 7 at 2 p.m. Eastern.
Pearl TV’s webinars, under the banner “Entry Level ATSC 3.0 Implementation Requirements and Capabilities,” are being held every other Wednesday this summer with the next installment on July 15. The series runs through August 26. Based on the experience gained during the last two years of operating the Phoenix Model Market Station, this series of webinars will provide instruction to help station and technology management personnel in converting local markets to NEXTGEN TV, powered by ATSC 3.0. Participants are strongly encouraged to read the Phoenix Host Station Manual prior to attending webinars. Webinar registration is reserved for broadcasters and tech partners only. The one-hour Pearl TV Wednesday webinars begin at 1 p.m. Eastern. Click a link below to register.
Past Pearl TV webinar recordings are available below and are only for broadcasters and tech partners. Please message firstname.lastname@example.org for password information.
Sinclair’s free series will take a deep dive into a different aspect of ATSC 3.0-enabled monetization. The first session will drill into the underlying features of the standard that can enable a variety of business models. Datacasting, for example, is a “green field” for broadcasters. Several datacasting models will be highlighted in the introductory webinar and fleshed out in subsequent episodes, including the ATSC 3.0 elements necessary for creating them, as well as guidance on data management.
Mobile broadcasting, another characteristic of ATSC 3.0, is about so much more than sending TV signals to phones. It is the lynchpin of ATSC 3.0 because it powers the ability to respond to audience specificity. The mobile capability of ATSC 3.0 encompasses what’s already inherent in content delivered by cable, satellite, and broadband – but it goes a step further, enabling a broadcaster to transmit content, advertisements and emergency alerts according to relevance as well as ratings. This lays the groundwork for reimagining news programming that appeals to younger demographics.
According to Mark Aitken, Senior VP of Advanced Technology at Sinclair Broadcast Group, “The broadcast industry now stands at a threshold of unexplored new business models. This pivot is coinciding with the very type of cultural change and technological adaptation that ATSC 3.0 exemplifies.” Each Sinclair webinar will last an hour, followed by up to 30 minutes of Q&A.
Free registration for the webinar series can be found at this link:
Here is a list of the upcoming Sinclair webinars with dates and times:
Posted in ATSC News
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