(IBC): HOW BRAZIL’S TV 3.0 WILL HELP “CLOSE THE GAP” BETWEEN BROADCAST AND DIGITAL STREAMING
Brazil’s largest broadcaster, Globo, will be introducing the TV 3.0 platform across the country in 2025. This next-generation platform is not simply about remaining competitive with streaming giants – it’s about redefining the viewer experience. John Maxwell Hobbs reports.
Carlos Octavio, Director of Corporate Strategy and Architecture at Globo, describes TV 3.0 as a transformative vision that combines the strengths of traditional broadcast television with the advanced features of digital streaming. He emphasises that TV 3.0 is not just about higher-quality video and immersive audio – it’s about fundamentally enhancing the viewer experience by integrating personalisation, interactivity, and dynamic content management. Octavio has been with Globo for 24 years, starting in IT, and working across various roles related to architecture, infrastructure, and applications. Currently, he is responsible for strategy, data governance, and partnerships and describes himself as an ‘orchestrator’ of the company’s TV 3.0 strategy.
>>>Read the full story on IBC here.
Posted in ATSC News
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