Member Profile: Madeleine Noland

Posted on September 3, 2013 in ATSC News

ATSC 3.0

If you’ve participated in any ATSC 3.0 specialist committees, you’ve been a part of Madeleine Noland’s world. As ATSC advances this work, expect to see and hear more from her.

She currently serves as Vice Chair of S31, Secretary of S33, and Chair of S31-1 (in hiatus), S33-3 and S34-3. She also actively participates in S34, S33-1, S33-2, and S34-4.

Adventures in Television

Noland began her career in television with Backchannelmedia (BCM) in 2004. BCM created Clickable TV®, an end-to-end interactive television system for local broadcast stations based on EBIF technology.

“During my time there my role grew and I became an integral part of the executive team, responsible for the technical direction of the products, execution of the build-out, and patent portfolio development,” says Noland.  Around this time, Noland and ATSC were introduced. She began attending ATSC meetings and became the member rep for BCM.

After BCM, she moved onto a Product and Project Manager position with Telvue Corp., successfully guiding the company to consensus on its product roadmap and acting as “product owner” in an agile development process.  She continued her participation in ATSC as a member rep for Telvue.

Through her involvement in the ATSC, Noland’s work was noticed by long-time member LG Electronics. And she joined their ATSC 3.0 team in early 2013.

The Membership Advantage

“We’re in an exciting and challenging time of rapid change in our industry, and the ATSC is central to this evolution,” Noland says when asked about the benefits of membership in the ATSC. “Involvement allows members to stay abreast of the future of television and also to help shape that future. For me personally, I enjoy working with other ATSC members and seeing the ATSC 3.0 standard take shape. It’s a tremendous experience for me to be contributing to ATSC 3.0 on behalf of LG and the industry.”

Being a forward-thinking group is a central tenet of the ATSC.  “Organizations involved in broadcast television need to move forward in concert for the industry to remain successful. The ATSC helps us develop strategies in alignment with future trends and provides a forum for working closely with others in the industry.”

Noland elaborates on more general business and management skills her participation in ATSC is honing. “I am learning a tremendous amount about how groups get work done – how to be an effective group participant and how to lead a group through its tasks. Also, although I have a background in mathematics and some technical aptitude, for better or worse, I’m not an engineer. So absorbing the technical details of terrestrial broadcast and receivers through the process of this work has been interesting and exciting.”

Outside the ATSC

Noland and her husband live in the Boston area. As an alumna of the University of Massachusetts, she’s a dedicated UMass Football fan and participates in Alumni activities regularly.

Noland also has a fairly fascinating talent.  “I play keyboards and MIDI-wind-synth in a rock band, Eccentric Orbit.” If you’re interested in hearing Noland on some of Eccentric Orbit’s recordings or receiving updates on their new album (coming 2013!) check out www.eoband.com.

Posted in ATSC News