Physical Layer ATSC 3.0 Proposal Submissions

Posted on September 3, 2013 in ATSC News

Reflect Enthusiasm for Next-Generation TV Standard

Ten initial proposals from 19 organizations for the Physical Layer of the new “ATSC 3.0” broadcast television standard were submitted by the Aug. 23 deadline.

The strong response to ATSC’s call for proposals, issued on March 27, underscores the tremendous interest by experts around the world in driving toward the next-generation terrestrial broadcast standard.

With higher capacity to deliver Ultra High-Definition services, robust reception on mobile devices and improved efficiency, the new ATSC 3.0 standard is expected to redefine TV broadcasting for decades to come.

Initial proposals for the ATSC 3.0 Physical Layer were submitted by:

• Coherent Logix and Sinclair Broadcast Group (SBG)
• Communications Research Centre (CRC) and Electronics & Telecommunications Research Institute (ETRI)
• Digital Video Broadcasting Project (DVB)
• LG Electronics, Zenith and Harris Broadcast
• Allen Limberg
• National Engineering Research Center of Digital Television (NERC), Shanghai Jiao Tong University (SJTU),  Shanghai Advance Research Institute, (SARI) and Bell Labs, Alcatel-Lucent
• Power Broadcasting
• Qualcomm and Ericsson
• Samsung and Sony
• Technicolor

A primary goal of the ATSC 3.0 Physical Layer strategy is to provide TV service to both fixed and mobile devices. Key areas of considerations include efficiency and robust service, increased data rates to support new services, and enabling a smooth transition from existing systems for both broadcasters and consumers. The overall ATSC 3.0 standard must provide improvements in performance, functionality and efficiency that are significant enough to warrant the challenges of a transition to a new system

Next step: detailed proposals are due on Sept. 27.

Posted in ATSC News