Posted on June 1, 2012 in ATSC News
From broadcast transmission equipment manufacturers to service operators, consumer device makers, and audience measurement firms, experts at the ATSC Annual Meeting highlighted the official launch of robust mobile DTV services is happening in 2012.
“We’re literally at the five yard line. We’re rolling out the Dyle service. We hope to do it in the third quarter of this year,” said Erik Moreno, co-General Manager of the Mobile Content Venture, which operates the Dyle service.
“We’ll be launching on a handset made by Samsung distributed by MetroPCS in 14 markets. And we’ll also be selling an accessory that will make your iPad and your iPhone into a television. No data plans. No data charges, and free content to the consumer,” Moreno said. Dyle’s service will include conditional access, which is a new requirement made possible by the ATSC standard.
The Mobile500 Alliance is also planning a product rollout in selected markets soon, with an iPad adapter that could enable Video on Demand and interactive advertising.
TV Technology reported that the Annual Meeting panel discussion on mobile DTV “examined numerous aspects of the platform as it exists today, including implementation of reception capability in cellphones, user feedback and marketing information provided by the system, its place in emergency situations, and more.”
Jay Adrick, vice president of broadcast technology at Harris Corporation, participating in the lively panel discussion at the Annual Meeting, said: “We’ve learned a lot in the first demonstrations of this technology and we rushed to get a standard out there and did a great job except there were some things related to be business model. Once those ingredients have been blended with the basic system, I think we’ve got a very compelling story.”
Adrick noted that there are now 125 TV stations providing some 200 Mobile DTV program services in more than 40 U.S. markets. He observed that perhaps the greatest difficulty in garnering consumer acceptance is lack of Mobile DTV viewing devices. “The big point yet to resolve is to get receivers out there,” said Adrick. “Once we have that, we have accomplished the major portion of our rollout.”
In addition to Adrick, the panel featured Moreno, John Lawson, executive director of the Mobile 500 Alliance; James Kutzner, chief engineer at PBS; and Bill Livek, chief executive officer of audience measurement firm Rentrak.
Posted in ATSC News
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The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.