NAB EXHIBIT TO HIGHLIGHT ATSC 2.0 CAPABILITIES

Posted on April 4, 2013 in ATSC News

Stop by the ATSC exhibit in the North Hall (Booth #N2837, near the exit to the LVH Hotel) to see how ATSC 2.0 will bring exciting new opportunities for broadcasters and viewers alike.

The ATSC 2.0 effort is focused on non-real-time delivery of content, triggers in the broadcast stream for cached content, second-screen features, advanced compression techniques, the addition of conditional access and digital rights management capability, and enhancements such as advanced electronic program guides and audience measurement.

Non-real-time transmission is just one improvement being developed for ATSC 2.0, a file-based delivery system that would allow broadcasters to address the growing trend for “everything on demand.”  Sample service scenarios might include news, weather, and sports clips available when a viewer wants to see it, long-form entertainment downloads, program previews coupled with an electronic guide, and targeted advertising.

Enhanced functionality might also allow TV broadcasters to engage in two-way conversations such as polling and voting, social interaction, gaming, coupons, and time-based advertising to seamlessly merge non-real-time broadcast and Internet-based content.

Posted in ATSC News