Posted on April 4, 2013 in ATSC News
Stop by the ATSC exhibit in the North Hall (Booth #N2837, near the exit to the LVH Hotel) to see how ATSC 2.0 will bring exciting new opportunities for broadcasters and viewers alike.
The ATSC 2.0 effort is focused on non-real-time delivery of content, triggers in the broadcast stream for cached content, second-screen features, advanced compression techniques, the addition of conditional access and digital rights management capability, and enhancements such as advanced electronic program guides and audience measurement.
Non-real-time transmission is just one improvement being developed for ATSC 2.0, a file-based delivery system that would allow broadcasters to address the growing trend for “everything on demand.” Sample service scenarios might include news, weather, and sports clips available when a viewer wants to see it, long-form entertainment downloads, program previews coupled with an electronic guide, and targeted advertising.
Enhanced functionality might also allow TV broadcasters to engage in two-way conversations such as polling and voting, social interaction, gaming, coupons, and time-based advertising to seamlessly merge non-real-time broadcast and Internet-based content.
Posted in ATSC News
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The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.