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(Next TV): ATSC: Nurturing a Legacy of Excellence With High-Quality Content

Posted on June 28, 2023 in ATSC News

As we commemorate the remarkable 40-year journey of the Advanced Television Systems Committee (ATSC), it is essential to recognize the pivotal role that high-quality content has played in the success of digital television broadcasting. This significant milestone calls for both celebration and introspection, emphasizing the significance of content in driving the widespread adoption and utilization of ATSC standards, particularly the latest, ATSC 3.0.

While technology serves as a necessary foundation, it alone is insufficient in the dynamic media industry. The availability of captivating high-quality content is a requisite to unleash the potential of the technology and accelerate its adoption.

>>>Read the full story on Next TV here.

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ATSC, the Broadcast Standards Association, is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. Serving as an essential force in the broadcasting industry, ATSC guides the seamless integration of broadcast and telecom standards to drive the industry forward. Currently, the ATSC 3.0 Standard is providing the best possible solution for expanding the potential of the broadcast spectrum beyond its traditional application to meet changing needs. From conventional television to innovative digital data services, ATSC has one clear goal: to empower the broadcasting ecosystem like never before.

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