Posted on July 5, 2020 in ATSC News
By James O’Neal
WASHINGTON—ATSC 3.0 (aka NextGen TV)—got off to a flying start early this year, with the first TV sets for U.S. consumers being displayed at CES in January and rollouts across the country set to go like a line of dominoes set in motion.
Then came the pandemic.
We’re now halfway through 2020. Has the scramble to maintain some sort of normalcy in TV station day-to-day operations pushed the plan for wide-scale deployment of this new breed of television to the wayside, or is it continuing to track?
“There was a slight delay, but it was not a serious delay,” said Mark Aitken, senior vice president of advanced technology for Sinclair and president of the company’s NextGen TV arm, ONE Media. “Things are back in gear now.”
The starting gun fired on May 26 with the launch of NextGen TV in Las Vegas
Posted in ATSC News
ATSC is a membership organization with both voting and observer categories. Voting members include corporations, nonprofit organizations, and government entities, and they participate actively in the work of ATSC. Observers are individuals or entities not eligible to be a voting member.
Subscribe to The Standard, our monthly newsletter, to stay up-to-date with ATSC news and events around the world.
1776 K Street NW 8th Floor
The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.