And Now a Word from Our Sponsor…. DOLBY LABORATORIES
ATSC 2017 sponsor Dolby has been a dedicated partner in standards development since the early days of digital television, joining ATSC to help standardize a robust broadcast digital audio solution for ATSC 1.0. Today, building on a five-decade history of advancing the science of sound with its partners, Dolby is working with the ATSC on an essential leap forward in broadcast audio capabilities for ATSC 3.0. For example, Dolby AC-4 solves for the current challenges broadcasters face, integrating into existing workflows to provide more efficient delivery of high-quality experiences, alternate language versions, and services for hearing and visually impaired audiences. Dolby AC-4 also provides a robust platform to deliver next- generation audio experiences, such as immersive and personalized audio, through both broadcast and Internet OTT services, to the living room and to mobile devices. In addition to audio enhancements, Dolby is a pioneer in creating and implementing next-generation visual experiences utilizing high dynamic range and wider color gamut to make every pixel better, while contributing technology and expertise to enable HDR capabilities for ATSC 3.0. Dolby demonstrations were featured in the ATSC Consumer Showcase Experience and the ATSC Broadcast Pavilion at this year’s NAB Show. www.dolby.com
Posted in ATSC News
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