Posted on December 7, 2015 in ATSC News
By WAYNE BRETL
Santa’s elves have been devising
Presents delightful and surprising,
With the help of ATSC
For underneath your Christmas tree:
There are presents you will find
Of the next-gen broadcast kind.
ATSC elves have not been napping!
First lets’ look at all the wrapping:
There’s the Bootstrap! But what kind?
(It’s ATSC 3.0, we find.)
It has Advanced Emergency Alerting
For when the populace is hurting.
And next we see there’s a preamble;
To tell what’s in the enclosed scramble.
It’s like a sort of package label
That says “For YOU, if you are able.”
L1 tells the modulation,
And L2 has more information
On the contents coming next;
They put it all into context.
This metadata is a must,
For, data pipes capacious and robust
Are enclosed in such profusion
The preamble keeps you from confusion;
Tells constellations, FEC,
Interleaving and FFT.
With all that, the receiver knows
How to untie the ribbons and bows.
When these phy processes have been applied
You (the receiver) can look inside;
And all the content, widely varied,
In IP packets there is carried,
In just one channel, there’s fixed and mobile,
Giving service truly global:
Not only mobile in HD,
But HDR and UHD;
And apps that launch with the proper call
With triggers or watermarks; and that’s not all;
There are links to broadband content too;
And more that ATSC 3 can do:
Ads inserted per demographic data,
Streaming now or saved for later.
Now you’ve seen an overview
Of ATSC 3.0, and maybe you
Can’t wait to see it all come true!
Don’t let the waiting make you nervous
It will all be there to improve service.
All parts and pieces, a complete creation
And thoroughly worth the anticipation.
Broadcasters all will be elated
When the present arrives that ATSC created.
Like the wait for Santa, anticipation’s intense,
Next-gen broadcasting will soon commence!
ATSC poet laureate Wayne Bretl, a long-time active ATSC participant, is the 2009 recipient of ATSC’s highest technical honor, the Bernard J. Lechner Outstanding Contributor Award. He just retired after a 40-year career with Zenith/LG Electronics, escaping Chicago’s cold and snowy December for his new locale in sunny Arizona.
Posted in ATSC News
Subscribe to The Standard, our monthly newsletter. Learn More
ATSC is a membership organization with both voting and observer categories. Voting members include corporations, nonprofit organizations, and government entities, and they participate actively in the work of ATSC. Observers are individuals or entities not eligible to be a voting member.
Subscribe to The Standard, our monthly newsletter, to stay up-to-date with ATSC news and events around the world.
Advanced Television Systems Committee, Inc.
1300 I Street NW, Suite 400E
Washington, DC 20005
The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.
© 2023 ATSC