Posted on June 25, 2025 in ATSC News
COCKEYSVILLE, MD.—Sinclair and its subsidiary, ONE Media Technologies, hosted another continuing series of ATSC 3.0 device interoperability trials this week. This time, the testing centered on DRM (digital rights management) and signal signing, dynamic ad insertion, the ATSC 3.0 Physical Layer, dynamic service changes, interactive services, enhanced audio and video services, failover recovery, and performance […]
Posted on June 25, 2025 in ATSC News
Meet Tiffany Yu, the Broadcast Business Development Manager at American Tower, where she’s spent over seven years supporting the company’s robust broadcast segment. Based out of the U.S. Tower Division headquarters in Woburn, Massachusetts, just outside of Boston, Tiffany plays a key role in shaping the infrastructure that powers radio and television across the nation. […]
Posted on June 25, 2025 in ATSC News
Resillion is the global leader in Total Quality (TQ) services which is an integrated delivery of Quality Engineering, Cyber Security, Conformance & Interoperability and Content Quality services. We help customers assure, secure, and innovate across their entire digital ecosystem — from software and systems to operational technology (OT) and hardware. We don’t just deliver services, we […]
Posted on June 25, 2025 in ATSC News
WASHINGTON—Sunsetting ATSC 1.0, expanding business opportunities for NextGen Broadcast and increasing international adoption of the ATSC 3.0 standard were top of mind at the ATSC’s NextGen Broadcast Conference yesterday. The meeting here hosted representatives from numerous industries with a stake in advancing ATSC 3.0 (aka NextGen TV). With the Future of TV initiative in the […]
Posted on June 12, 2025 in ATSC News, Press Releases
Washington, D.C. – June 12, 2025 – At the organization’s annual NextGen Broadcast Conference this week, ATSC, the Broadcast Standards Association, honored veteran technologist Aldo Cugnini with the 2025 Bernard J. Lechner Outstanding Contributor Award. “Aldo Cugnini’s long-standing dedication to ATSC and his pivotal work in ITU-R have been instrumental in positioning ATSC 3.0 as […]
Posted on June 11, 2025 in ATSC News
NAB’s February petition to the FCC to shut off ATSC 1.0 in the top 55 markets less than three years from now focused increased attention on ATSC 3.0 at the 2025 NAB Show. I found no lack of products for broadcasters looking to switch to ATSC 3.0 and, as others and I have shown in articles on previous […]
Posted on June 6, 2025 in ATSC News
If Winston Churchill was leading the broadcast industry into battle against the Tech Giants, he might say something like this— Ladies and gentlemen, colleagues in the service of truth, trust, and community— We are not gathered here today as we once were, in times of ease or complacency. We stand here, as broadcasters, in a […]
Posted on May 27, 2025 in ATSC News
ATSC is wrapping up a very busy spring filled with continued momentum in the USA and international progress. I’m honored to pen this month’s memo, filling in for ATSC President Madeleine Noland, who returned from a successful trip to India, representing ATSC and advancing our international interests. That engagement is critical as ATSC standards continue […]
Posted on May 27, 2025 in ATSC News, Press Releases
WASHINGTON, D.C., May 20, 2025 — ATSC, The Broadcast Standards Association, today announced that Clarence Hau, Senior Vice President of Standards, Policy & Advanced Engineering at NBCUniversal, is being named the 2025 recipient of the prestigious Mark Richer Industry Leadership Medal. This annual award honors individuals or teams who demonstrate exemplary leadership in advancing ATSC’s […]
Posted on May 27, 2025 in ATSC News
Since the last issue of The Standard newsletter, a new Candidate Standard (CS) has been approved and published on the ATSC web site. The document, S38-576r3, “ATSC Candidate Standard Revision of A/344:2025-02, ATSC 3.0 Interactive Content,” was elevated to CS by TG3 in a ballot that closed on 1 May 2025. The CS period runs […]
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ATSC, the Broadcast Standards Association, is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. Serving as an essential force in the broadcasting industry, ATSC guides the seamless integration of broadcast and telecom standards to drive the industry forward. Currently, the ATSC 3.0 Standard is providing the best possible solution for expanding the potential of the broadcast spectrum beyond its traditional application to meet changing needs. From conventional television to innovative digital data services, ATSC has one clear goal: to empower the broadcasting ecosystem like never before.
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