SOUNDBITE: “Done, done and done.”

Posted on November 1, 2018 in ATSC News

“A big challenge was whether the big owners of valuable spectrum could work together, commit resources and stick to the game plan. Done, done and done.”

-Jack Abernethy, FOX Television Stations CEO, joining other broadcasters announcing widespread ATSC 3.0 deployments beginning in 2020.

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PRESIDENT’S MEMO: Rules of the Road

Posted on October 1, 2018 in ATSC News

As broadcasters drive down the Road to ATSC 3.0 – stations in Chicago and Santa Barbara are the latest to go on the air – they’re following the Rules of the Road, our suite of standards collectively known as ATSC 3.0.  Also using our standards as their roadmap are manufacturers, large and small, of broadcast and consumer equipment supporting the early deployments from coast to coast.

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ROAD TO ATSC 3.0: Chicago, My Kind of Town

Posted on October 1, 2018 in ATSC News

Weigel Broadcasting has launched ATSC 3.0 operations in the Windy City under an experimental license from the FCC. Transmitting on UHF Channel 23, “Chicago 3.0” began on-air operations in September from the Willis Tower in downtown Chicago. [Locals still call the second-tallest building in the western hemisphere the Sears Tower.] Overall, the goal Weigel has set for the Next-Gen TV test is to explore the capabilities of 3.0 and the business opportunities it enables.

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SPOTLIGHT: BRAZIL – The Road to ATSC 3.0 Runs Through Rio

Posted on October 1, 2018 in ATSC News

Early trials of Next Gen TV in Brazil show the promise of ATSC 3.0 for South America with historic 4K Ultra HD broadcasts of the 2018 World Cup. In Rio de Janeiro, live Next Gen TV broadcasts of World Cup soccer highlighted the superior picture and sound capabilities of ATSC 3.0, including 4K Ultra HD images and immersive Dolby Atmos sound.

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CHAT ROOM: State of the Art

Posted on October 1, 2018 in ATSC News

In the Chat Room this month, THE STANDARD sat down with Brian Markwalter, Senior Vice President, Technology and Research, at the Consumer Technology Association and long-time member of the ATSC Board of Directors. His perspectives on the state of Next Gen TV are timely and relevant for broadcasters and receiver manufacturers alike.

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THE ENVELOPE PLEASE: ATSC Gurus Todd and Weiss Honored by SMPTE

Posted on October 1, 2018 in ATSC News

Two legendary ATSC gurus will be honored in October by the Society of Motion Picture and Television Engineers. SMPTE is presenting its most prestigious award, the 2018 Progress Medal, to Dolby’s Craig Todd, ATSC board member and long-time ATSC volunteer leader and Merrill Weiss, long-time ATSC volunteer leader and Lechner Award honoree, will receive the 2018 Excellence in Standards Award “in recognition of more than four decades of participation and more than three decades of leadership in the development of SMPTE’s standards.”

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NO TRICKS, JUST TREATS: October Goings-On

Posted on October 1, 2018 in ATSC News

The busy fourth quarter kicks off with face-to-face ATSC meetings co-located with the Consumer Technology Association’s Tech and Standards Fall Forum, the first week of October in Hollywood, Calif. ATSC Implementation Teams for Conformance, Advanced Emergency Alerting, and Personalization & Interactivity also are gearing up for the fall this month.  October meetings, events and dates of interest to ATSC members, industry colleagues and key stakeholders.

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AND NOW A WORD FROM OUR SPONSOR: CTA

Posted on October 1, 2018 in ATSC News

The Consumer Technology Association™ (CTA) is one of the ATSC’s five founding organizations in 1983 (along with the NAB, NCTA, SMPTE and IEEE). ATSC 2018 sponsor CTA is the trade association that represents the $377 billion U.S. consumer technology industry, which supports more than 15 million U.S. jobs. More than 2,200 companies – 80 percent are small businesses and startups; others are among the world’s best known brands – enjoy the benefits of CTA membership including policy advocacy, market research, technical education, industry promotion, standards development and the fostering of business and strategic relationships.

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Soundbite

Posted on October 1, 2018 in ATSC News

“Broadcaster adoption of the new ATSC 3.0 broadcast standard will allow stations to reach the growing number of portable media devices that are garnering more of the time Americans spend consuming media.”

-Mary Collins, President and CEO, Media Financial Management Association

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IEEE BTS AND SBE PARTNER WITH ATSC TO EDUCATE INDUSTRY ABOUT NEXT GEN TV

Posted on September 7, 2018 in Press Releases

  FOR IMMEDIATE RELEASE WASHINGTON, Sept. 7, 2018 – The IEEE Broadcast Technology Society (BTS) and the Society of Broadcast Engineers (SBE) are partnering with the Advanced Television Systems Committee (ATSC) to help educate the industry on the implementation and benefits of Next Gen TV powered by the new ATSC 3.0 standard.  SBE and ATSC […]

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