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Pandemic Reveals NextGen TV’s Opportunity

Posted on April 9, 2020 in ATSC News

The COVID-19 pandemic has proven, once again and in a big way, the value of local TV news. Ratings are up, trust is up. Audience engagement is through the roof, as TV personalities literally welcome audiences into their homes. Even their cats are becoming stars.

At the same time, ad revenues are down, while station executives are working overtime to keep their widely dispersed staffs safe and operations humming.

So, is the present time, while TV news is both outperforming and overstressed, really the time to focus on the future of emergency news with NextGen TV? As one news thought leader told me, it’s the best of times and the worst of times to be talking about NextGen TV. News teams are focused like never before on new ways to cover emergencies, but they’re also preoccupied with just getting out the news on a 24-hour cycle.

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