Posted on May 1, 2018 in ATSC News
The headline in Consumer Electronics Daily covering ATSC 3.0 at last month’s NAB Show said it all: “Broadcasting is Cool Again.”
Nowhere was that more evident than at our “Road to ATSC 3.0” exhibit, co-hosted by ATSC, CTA and NAB., which spotlighted early Next Gen TV implementations along the Road to ATSC 3.0. There, thousands of attendees – from senior broadcast executives and policymakers to CTOs and station engineers to service and equipment providers – all experienced that, thanks to ATSC 3.0, broadcasting is indeed cool again.
We continue on the Road to ATSC 3.0 this month with our 2018 Broadcast Television Conference, May 23-24 in Washington. (Register now!) As detailed in this issue of THE STANDARD, the Road to ATSC 3.0 conference will bring together key stakeholders across the Next Gen TV ecosystem with a focus on implementation and deployment, now that the ATSC 3.0 suite of standards has been released.
As we reflect on broadcasting’s cool heritage – commemorated this month with the 25th anniversary of the Digital HD Grand Alliance (which developed what we now call ATSC 1.0) and 35th anniversary of the ATSC’s founding – there’s no question that broadcasting is cool again. Join us on the Road to ATSC 3.0!
Mark Richer, ATSC President
Posted in ATSC News
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The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.
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