President’s Memo: Merry and Bright
Since the last issue of THE STANDARD we welcomed three more U.S. markets deploying ATSC 3.0. Audiences in Norfolk, VA, Raleigh-Durham, NC and Tampa-St. Petersburg, FL can now access Next Gen TV services from participating stations. Congratulations to all involved! Follow all the developments at atsc.org and the new consumer-oriented site watchnextgentv.com.
As next-generation broadcasting powered by ATSC 3.0 continues to progress in the U.S., ATSC would like to recognize outgoing FCC Chairman Ajit Pai for his leadership in Next Gen TV leadership and support of ATSC 3.0 standards, which were approved by the Commission during his very busy tenure. We also thank former Commissioner Mike O’Rielly for his efforts and keen understanding of the technology fueling the next era of the broadcast industry. As the technical authority on next-generation broadcasting, ATSC looks forward to working with the new chairman and commission in the Biden Administration.
Virtual conferences continue apace, and we’d like to highlight three major events rounding out 2020 and ushering in 2021.
- SET eXPerience 2020, December 1-3. SET eXPerience is the largest content and networking event in the technology, business, and entertainment market in Brazil.
- India Mobile Congress 2020, December 8-10. India Mobile Congress is the largest digital technology forum in South Asia, organized by the Department of Telecommunications (DoT) and Cellular Operator Association of India (COAI).
- CES® 2021, January 11-14. CES is where the world’s biggest brands do business and meet new partners, and the sharpest innovators hit the stage.
ATSC and many of its members are involved in sessions, sponsorships, exhibits and panels across these and many other conferences, and we invite you to join the conversation. ATSC has ambitious plans for CES – stay tuned!
November marked the 25th Anniversary of the final vote of the FCC Advisory Committee on Advanced Television Service, recommending adoption of the A/53 “ATSC 1.0” standard and ushering in the digital HDTV era. Kudos to all those who were involved in that pivotal moment, and a special thanks to Chairman Dick Wiley for the central, critical leadership role he played. ATSC is fostering the innovations and the courage and skill of its members to carry forward this legacy of success in the coming quarter century.
With news of a vaccine looking positive, we are optimistic about holding the 2021 Next Gen Broadcast Conference as a face-to-face event in Washington, DC on August 25-26. Save the date! In the meantime, on behalf of the staff, board and volunteer leaders of ATSC, warm wishes to you and yours for a healthy, happy and safe holiday season.
Madeleine Noland, ATSC President
Posted in ATSC News
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