President’s Memo: First Las Vegas, Now Motown!

Posted on May 16, 2022 in ATSC News

After a two-year absence it was great to be back at the NAB Show in Las Vegas, but before we turn to that topic, we have some special announcements for the ATSC 2022 NextGen Broadcast Conference on June 8 and 9. Today is “last call” for companies wishing to exhibit at the event, with registration expected to top 200 industry executives, media, engineers, and thought leaders. And in today’s issue we are announcing the conference program.

Returning to the NAB Show, a number of people approached me, expressing surprise at the abundance of ATSC 3.0 exhibits, demos, presentations, and announcements. As someone close to all that’s been happening in the past 24 months, it came as no surprise to me, and it was wonderful to finally see all the progress on display.  ATSC was proud to anchor NAB’s Future of Delivery pavilion in West Hall, which featured key sponsors Sinclair Broadcast Group, Gaian Solutions, and Pearl TV as well as kiosk demonstrations from Fincons, mediathand, CeWi Networks and the AWARN Alliance. Show-goers gathered at the ATSC booth to learn and network at multiple hosted events sponsored by American Tower, Hewlett-Packard Enterprise, ATSC Brazil Implementation Team, and Mad Hive.  It was great to see the “supporting cast” of companies flying the ATSC 3.0 flag around the pavilion, with new products and services aimed at helping broadcasters take full advantage of the standard and its components.  And, of course, in addition to dozens of informational sessions (some in the ATSC booth itself), we are pleased to note how many ATSC members garnered awards for their innovations.  Truly, ATSC members look better in person – just like the signs at the NAB Show suggested.  We are pleased that some 40 members also took advantage of free resources like the recently updated ATSC 3.0 Progress Report and that news of the show reached hundreds of others through a YouTube livestream event that we hosted as the show was underway.

ATSC continues to keep the industry informed on the latest deployments of the standard around the world.  The ATSC Deployments Map has grown to chart progress in more than 90 U.S. cities, with ATSC 3.0 broadcasts now on-the-air in some 60 markets that reach more than half of all U.S. viewers and six of the 14 parishes in Jamaica receiving NextGen TV services.

Madeleine Noland
ATSC President

Posted in ATSC News