President’s Memo: NAB Show – Here We Come!

Posted on March 20, 2025 in ATSC News

Spring has arrived, ushering in a season of renewal and growth. As we embrace the warmer weather, things are heating up at ATSC too, as we are poised to deliver comprehensive technical insights, cutting-edge educational resources, and robust support to broadcasters navigating the transition to ATSC 3.0. In alignment with this vision, the TG3 Specialist Groups continue to refine and enhance the suite of standards, with four updates to ATSC 3.0 standards approved and published on the ATSC web site since the February issue of The Standard. For a detailed overview, please refer to the Standards Update column.

Our new white paper, Realizing the Full Benefits of ATSC 3.0 Broadcasts in the U.S., provides a deep dive into the technical constraints of continued simulcasting, offering stakeholders – from policymakers to business executives – the analytical framework necessary for making data-driven decisions. In the context of an evolving broadcast ecosystem, the ATSC Board underscores that ATSC 3.0 holds the potential to catalyze transformative advancements in broadcast services – if the technology is allowed to evolve and reach its full potential. We encourage you to read the white paper, as it presents a balanced, technical perspective on the challenges and opportunities that lie ahead.

With the NAB Show rapidly approaching, we are excited to showcase cutting-edge technology and industry collaboration at the ATSC booth (W3056, located in the West Hall of the Las Vegas Convention Center). Our Platinum sponsors – AT&T, HCLTech, Sinclair, and Tejas Networks – continue to be instrumental in advancing our mission. Additionally, this year’s booth will feature kiosk exhibits from an impressive collection of industry leaders, including Advanced HDR by Technicolor, Fraunhofer, Happiest Minds, Mirakulo, Run3TV, Tolka, VBox Communications, and Yotta Media. Returning by popular demand are an array of ATSC 3.0 set-top box receivers, this time from ADTH, MyVelo, Stavix, VBox, Zapperbox, and Zinwell. Moreover, our TV display wall will showcase examples of the NEXTGEN TV products available this year from Hisense, Panasonic, RCA, Samsung, Sony and TCL. More than 14 million NEXTGEN TV receivers have been shipped to retailers, with thousands being sold to U.S. consumers every day.

The NAB Show isn’t just about the exhibits. It is a premier opportunity to engage in strategic networking and knowledge exchange with broadcasters and other key stakeholders from North America and around the world. We invite you to join us for our in-booth receptions, scheduled on April 6 from 4-5 p.m., hosted by American Tower, and April 8 from 4-6 p.m., hosted by ATSC’s Brazil Implementation Team. These events offer an ideal environment for informal discussions and technical dialogues regarding the latest industry advancements and ATSC 3.0 developments.

Looking ahead, the annual NextGen Broadcast Conference is just around the corner on June 12-13 in Washington, D.C. Registration is now open, and sponsorship and exhibit opportunities are available. A preliminary program is posted, with more details available here: https://www.atsc.org/events/nextgen-broadcast-conference/

As we approach the end the first quarter, I am proud to reflect on the substantial progress we’ve made thus far to fulfilling the strategic objectives outlined by ATSC leadership. I am excited to continue this journey with all of you as we work toward realizing the full potential of ATSC 3.0.

Madeleine Noland
President, ATSC

Posted in ATSC News