Posted on April 3, 2017 in ATSC News
With spring comes the annual NAB Show and, as TV Technology’s Tom Butts points out in his editorial in this edition of THE STANDARD: “This is the year for ATSC 3.0, and Las Vegas in the last week of April will be the place to be.”
The epicenter of next-generation television at the show will be the “Next Gen TV Hub: Powered by ATSC 3.0” in the Grand Lobby of the Las Vegas Convention Center. It will highlight a range of Next Gen TV features including better pictures, immersive audio, accessibility, hybrid broadcast-broadband TV, mobility, addressable advertising, audience measurement and advanced emergency alerting, even B2B automotive applications.
Over-the-air ATSC 3.0 broadcast reception will be a centerpiece of the Next Gen TV Hub. Throughout the show, 4K Ultra HD TV programming transmitted live from Black Mountain by KLSV-LD will be received and displayed in the Hub. ATSC 3.0 products and services also will be seen around the show floor, including Futures Park in the North Hall where a dozen companies will exhibit Next Gen TV technologies in the ATSC 3.0 Pavilion.
The ATSC sincerely thanks our friends at the Consumer Technology Association and National Association of Broadcasters for collaborating with us as co-hosts of the Next Gen TV Hub at this year’s NAB Show.
I also wish to thank the Korean Broadcasters Association and the Telecommunications Technology Association which, in conjunction with the NAB and ATSC, hosted the Global UHD Conference in Seoul at the end of March. The Korea Radio Promotion Association did an excellent job organizing the conference, and we appreciate the Ministry of Science, ICT and Future Planning for sponsoring the event.
The ATSC was proud to participate in this landmark event, highlighted by a keynote speech by NAB President and CEO Gordon Smith and a number of Next Gen TV presentations and panels featuring ATSC leaders. While the world commemorates Korea’s plans to launch 4K UHD broadcasts using ATSC 3.0 this year, it was only fitting that we held our March TG3 Technology Group and ATSC Board of Directors meetings there in conjunction with the conference.
As we Spring Forward toward NAB 2017, I’ll quote Tom Butts again: “ATSC 3.0 – which combines IP with over-the-air broadcasting – is on the fast track … the standard is pretty much complete, and this year’s spring NAB Show will mark its coming-out party.” See you there!
Mark Richer, ATSC President
Posted in ATSC News
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