Posted on May 6, 2020 in ATSC News
Reprinted from TV Technology
By: Tom Butts
LAS VEGAS—Sinclair says KVCW, the company’s CW affiliate in Las Vegas, will begin broadcasting in ATSC 3.0 on May 26, marking the company’s first commercial deployment of the NextGen TV standard.
KVCW was originally scheduled to launch 3.0 broadcasts just prior to the NAB Show in April, but the launch was delayed due to the coronavirus pandemic, which also resulted in the cancellation of the annual event.
“Out of sheer caution, we decided to take a pause to determine the nature of COVID-19 engagement that was required—a lot of broadcasters had to take a step back,” said Mark Aitken, senior vice president of advanced technology for Sinclair and president of ONE Media LLC, a subsidiary of Sinclair focused on NextGenTV. “We really needed to sign off the 1.0 hosting players and it took a little extra time. We have a whole slew of deployments coming along, this will be the first of several.”
Posted in ATSC News
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The Advanced Television Systems Committee, Inc., is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops digital terrestrial broadcasting implementation strategies and supports educational activities on ATSC standards.