Search Site

Advanced Search

Member Links

Member Login

Advanced Search

Six Sacramento Stations Launch NextGen TV

Posted on July 9, 2021 in ATSC News

Residents in California’s Central Valley can now get a look at the future as six Sacramento television stations have banded together to launch NextGen TV (also known as ATSC 3.0).

Switching on the new transmission standard are CBS-owned KOVR, Hearst Television’s KCRA (NBC) and KQCA (MNT), Nexstar’s KTXL (Fox), Tegna’s KXTV (ABC) and Univision’s KUVS. Hearst’s KQCA is serving as the stations’ lighthouse for NextGen TV services.

Sacramento is the first city in Northern California to launch a commercial NextGen TV service, joining nearly 40 other early-adopter cities across the country where the service is already.

Read Full Article Here >

Posted in ATSC News

News Categories

News Archives

Subscribe

Subscribe to The Standard, our monthly newsletter. Learn More

  • This field is for validation purposes and should be left unchanged.

Join ATSC

ATSC is a membership organization with both voting and observer categories.  Voting members include corporations, nonprofit organizations, and government entities, and they participate actively in the work of ATSC.  Observers are individuals or entities not eligible to be a voting member.

Become a Member »

Subscribe to our Newsletter

Subscribe to The Standard, our monthly newsletter, to stay up-to-date with ATSC news and events around the world.

  • This field is for validation purposes and should be left unchanged.

Platinum Sponsors

AT&T Business
Avnaci
Consumer Technology Association
HCL Tech
LG Electronics
Samsung
Sinclair Broadcast Group
Sony

Gold Sponsors

Dolby
Harmonic
Nielsen
Vertical Bridge

Silver Sponsors

American Tower
DigiCAP
Eon Media
GatesAir
NAB -- National Association of Broadcasters
Resillion
SCTE * ISBE

Bronze Sponsors

Actus Digital
ATEME
BitPath
CIS Group
Digital Alert Systems
DTV Innovations
EiTV
Enensys
Fincons Group
GravTV
IEEE -- Broadcast Technology Society
Kathrein
Mirakulo
Public Media Venture Group
Rohde & Schwarz
Titan TV
VBox Communications

Become a Sponsor »

Site Links

Subscribe to Newsletter »

Contact Us

ATSC
1300 I Street NW, Suite 400E
Washington, DC 20005 USA

Do you have questions about ATSC?

Contact Us »

About ATSC

ATSC, the Broadcast Standards Association, is an international, non-profit organization developing voluntary standards and recommended practices for digital terrestrial broadcasting. Serving as an essential force in the broadcasting industry, ATSC guides the seamless integration of broadcast and telecom standards to drive the industry forward. Currently, the ATSC 3.0 Standard is providing the best possible solution for expanding the potential of the broadcast spectrum beyond its traditional application to meet changing needs. From conventional television to innovative digital data services, ATSC has one clear goal: to empower the broadcasting ecosystem like never before.

Become a Member | Member Login

© 2025 ATSC