Someone You Should Know: Adam Goldberg, AGP, LLC

Posted on March 5, 2018 in ATSC News

Being on the cutting edge of technology is nothing new to Adam Goldberg, who began working in television more than 25 years ago. Goldberg, Principal of AGP, LLC, has held numerous positions involving his work with over-the-air digital transition, cable television and home entertainment.

After working for three years in digital television middleware at an operating system vendor, he joined DiviCom in 1995, and stayed with them as the company evolved into C-Cube and then Harmonics. At the turn of the century in 2001, Goldberg joined Sharp Laboratories before moving on to Pioneer Electronics.

Now, he’s marking his 10th year as an independent consultant.

Goldberg, an active player in the ATSC S33, S34 and S36 specialist groups, says he joined the ATSC to represent Pearl TV in the next-generation standards development.

Now that the ATSC 3.0 suite of standards has been released, Goldberg says he’s “most proud that we’ve produced a 

flexible standard that successfully incorporates both internet and broadcast technologies.”

Goldberg says ATSC 3.0 will open many new avenues for broadcast services. “Consumers will enjoy the combination of broadcast and over-the-top television services.”

Despite his deep involvement in the consumer technology industry, Goldberg stays active outside of work, as well. He called his family “Disney-philes.” He also participates in the annual Great Bicycle Ride Across Iowa, hosted by The Des Moines Register since 1973.  Regarding the July bike ride, Goldberg quips: “No, Iowa isn’t flat. And, yes, it’s hot.”

Posted in ATSC News